The document discusses trends in social applications in 2009. It begins by defining social software as software systems that allow users to interact and share data, citing popular social sites like Facebook and YouTube. It then discusses several trends in social applications including the combination of social media and cloud computing, social media and mobility, the rise of social ranking over website ranking, widgetization, and the growth of localized "web local" content. The document emphasizes how these trends are driven by people and interactions at scale enabled by new technologies.

1. Tendências em
Aplicações
Sociais [2009]
Manoel Lemos
CTO Abril Digital
São Paulo • SP • Brasil
17.09.2009

2. B eta
Links & Referências
@mlemos
#resultsonday

4. Mas o que são
aplicações
sociais?

5. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

6. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

7. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

8. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

9. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software

11. Sim, a
Internet é uma
Plataforma!

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13. N
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14. s
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16. Applications
s
er
Us
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17. Infra-estrutura
Commodity
Menor Valor
Menor Inovação
Applications
s
er
Us
N
O
JS
L
XM
Human Layer
rs
P
be
T
HT
Fi
&
Logical Layer
es
bl
Ca
Physical Layer

18. Aplicações
Domain Specific
Maior Valor
Maior Inovação
Applications
s
er
Us
N
O
JS
L
XM
Human Layer
rs
P
be
T
HT
Fi
&
Logical Layer
es
bl
Ca
Physical Layer

19. http://www.flickr.com/photos/julioboaro/

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30. Global Tweets
685.295 tweets
28 minutos
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31. Global Tweets
685.295 tweets
28 minutos
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32. 10
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33. Global Tweets #apagao
685.295 tweets 2.828 tweets
28 minutos 30 minutos
~0,4% dos Tweets
do Planeta
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34. Tweets / Minuto
Total: 45.531 • Média: 14.63/min

35. Tweets / Minuto retweets
30.7%
Total: 45.531 • Média: 14.63/min

36. Tweets / Minuto retweets
30.7%
madonna & jesus
2.3%
Total: 45.531 • Média: 14.63/min

37. Tweets / Minuto retweets
30.7%
madonna & jesus
2.3%
Total: 45.531 • Média: 14.63/min

38. Ok, vamos às
tendências...

40. Antes um
pouco sobre o
ambiente...

41. Widgets
Crowd Sourcing Agreggators
Cloud Computing 3G Data Portability
Crisis Meta Data
Conversations Social Networks
Lack of Capital
Demographics Fail
Content Overload

42. ! Descoberta = Agregação + Filtros
! Social Media + Cloud Computing
! Social Media + Mobilidade
! Ranking Social vs. Website Ranking
! Widgetization
! Web Local

46. Descoberta !"#$%#&
! Relevância
2#1(3& '()%"(*+%#&
! De-friending
! Exclusividade
! Sobrecarga de Tudo
!-0)+1#& '(),-.#"/&
! Distribuição > Criação
! Agregação Desordenada
! Filtros Sociais & Computacionais

51. Cloud Computing
+ Social
! Escala Massiva
! Computação Gulosa
! Datasets Gigantescos
! Enriquecimento do Conteúdo
! Reconhecimento de Padrões
! Compreensão do Comportamento

54. Mobilidade
+ Social
! Localização
! Muitas Aplicações
! Coisas Conectadas
! Questões de Privacidade
! Sensores e Mais Sensores
! A Nuvem na Palma da Mão
! Streaming da Vida do Usuário

61. Ranking Social >
Website Ranking
! Whuffies
! Pessoas Dominam
! Referências Pessoais
! Reputação e Autoridade
! Sim Twitter é uma Plataforma
! Precisamos de Métricas para os Negócios

65. Widgetization
! Marketing Widgets
! Experiência fora do Site
! Widgets como Aplicações
! Fragmentação dos Sites e Serviços
! Open Social Facebook MySpace Vista MacOS
! Sites Blogs Social Networks Desktops Mobile TV...

69. Web Local
! Localização
! Contexto Local
! Conteúdo Local
! Barreiras Culturais
! Referências Locais
! Barreiras de Linguagem
! Calda Longa Local de Verdade

70. es afio
Web Local
D
! Localização
! Contexto Local
! Conteúdo Local
! Barreiras Culturais
! Referências Locais
! Barreiras de Linguagem
! Calda Longa Local de Verdade

71. “The pink in Korea is
different from the pink in
China or Japan.”
Kim Jung-Ju : CEO & Founder of Nexon

74. Gente de
verdade na
linha de frente!!!

75. Valeu!!!

76. manoel@lemos.net
manoellemos.com
twitter.com/mlemos
linkedin.com/in/mlemos
flickr.com/photos/mlemos