Personal Information
Organization / Workplace
Utrecht Area, Netherlands, TX Netherlands
Occupation
Product Management Executive, Agile Marketing Coach, SaaS Advisor, passionate for marketing technogy inspired innovation
Industry
Technology / Software / Internet
About
Marketing technologist and chief product owner, experienced in acquisition and retention aspects of online marketing, online product management and strategy of SaaS, services and API solutions. Experience with managing traditional and agile marketing and software development teams, P&L management of seven-digit online marketing budgets for both BtB and BtC oriented e-commerce platforms, as well as running user experience, conversion rate optimization and experimentation programs.
Comfortable working in an international environment as well as with remote in-house and agency teams on multiple parallel projects.
Both on the agency and client side I have led product teams and project manage...
Tags
michael
klazema
improvement
rate
conversion
roi
ecommerce
personalization
strategies
segmentation
online
optimization
springs
palm
etail
2002
vergelijking
quadrant
magic
leveranciers
marketing
email
improver
congres
conference
iir
See more
Presentations
(2)Documents
(2)Personal Information
Organization / Workplace
Utrecht Area, Netherlands, TX Netherlands
Occupation
Product Management Executive, Agile Marketing Coach, SaaS Advisor, passionate for marketing technogy inspired innovation
Industry
Technology / Software / Internet
About
Marketing technologist and chief product owner, experienced in acquisition and retention aspects of online marketing, online product management and strategy of SaaS, services and API solutions. Experience with managing traditional and agile marketing and software development teams, P&L management of seven-digit online marketing budgets for both BtB and BtC oriented e-commerce platforms, as well as running user experience, conversion rate optimization and experimentation programs.
Comfortable working in an international environment as well as with remote in-house and agency teams on multiple parallel projects.
Both on the agency and client side I have led product teams and project manage...
Tags
michael
klazema
improvement
rate
conversion
roi
ecommerce
personalization
strategies
segmentation
online
optimization
springs
palm
etail
2002
vergelijking
quadrant
magic
leveranciers
marketing
email
improver
congres
conference
iir
See more