The Advertising Standards Authority (ASA) is a self-regulatory organization that oversees advertising in the United Kingdom; as a non-statutory body, the ASA cannot interpret or enforce legislation but instead relies on voluntary cooperation from the advertising industry to ensure compliance with its standards.

1. What is asa?
The Advertising Standards Authority (ASA) is the self-
regulatory organization (SRO) of the advertising industry in the
United Kingdom. The ASA is a non-statutory organizations and
so cannot interpret or enforce legislation