Birmingham Airport (UK) had been using time-consuming methods for coordinating operational and emergency incidents. Records were being kept by various teams in different locations and systems. It was difficult for them to get an accurate, coordinated view of what was happening throughout the airport. When an emergency occurred, the team overseeing the response was often flooded with requests for information, and they did not have the resources to manually contact everyone affected by an incident.
To solve these problems, they implemented MissionMode's emergency notification and incident management solutions. Now, the company is increasing operational efficiency, reducing costs, and improving safety with the help of MissionMode. The case study shows how.
Value Proposition canvas- Customer needs and pains
A Simpler Way to Manage Complex Operations and Crises - Case Study
1. ™
Emergency Notification • Incident Management
CASE STUDY
Birmingham Airport
A better way to manage complex 24x7 operations and respond to crises
The company needed a better way to manage operational
issues and emergencies, keep detailed records of the events,
and quickly notify the right people during a crisis. Implement-
ing MissionMode’s notification and incident management
At a glance system has increased operational efficiency, reduced costs
and improved safety.
Birmingham, England
Opened May 1939
Over 7,500 employees Birmingham Airport (BHX) is the 6th busiest airport in the
31 gates United Kingdom, serving nearly nine million passengers in 2010.
More than 40 airlines fly from Birmingham to over 140 destina-
79 departure gates
tions around the world. In 2007, the airport was voted the best
116 check-in desks
airport in Europe in the 5-10 million passengers category. Airport
143 routes flown personnel oversee a wide range of complex 24x7 operations,
50 airlines including flights, passengers, terminals, airfield, facilities, staff,
2010 statistics: equipment, security and ground transportation.
• 8,577,822 passengers
• 95,454 aircraft movements The Challenge
• 23,815 tons / 21,605 tonnes of cargo
In early 2010, the airport consolidated several teams that were
www.birminghamairport.co.uk
responsible for coordinating emergency responses, creating one
smaller, centralized team. Previously, separate records were being
kept by each team in different locations and systems. This time-
“Since implementing the system, the time consuming method made it difficult to share crucial information
it takes to get a ‘whole picture’ take on and have an accurate, coordinated view of what was happening
a situation has been reduced, helping to at the airport. It was no longer feasible to manually notify people
ensure operations run smoothly.” and accept an increased volume of calls during incidents. And,
the company’s emergency notification system was not adequate
Bob Kennett, General Manager Terminal Services for their needs.
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2. CASE STUDY
Birmingham Airport
Finding a Solution How MissionMode is Used
Airport staff saw MissionMode’s incident management The airport uses the Situation Center to document
and notification system being used successfully at operational and emergency events, record information,
other airports, and decided to search for a similar solu- coordinate responses and send notifications. Everyday
tion. To ensure availability if airport systems failed, a issues such as rescheduled flights and baggage delays
reliable, online-hosted solution was a critical require- are entered into ongoing operations logs, along with
ment. Other requirements included: informational records such as maintenance work.
Easy to use in a crisis Operations incidents that require a response—an
Quickly sends alerts to the right groups equipment malfunction, for example—are tracked
of people and tracks responses throughout the response.
A simple method for sharing and viewing
information from any location
Keeps centralized records of events and
communications
Complete audit trail
After evaluating solutions from several vendors, the
company selected MissionMode’s Situation Center.
Within two weeks, staff had been trained and the
MissionMode system was in full use throughout the
airport.
“We are continually looking at ways we can
work smarter, and MissionMode is helping us
achieve this. The ability for teams to follow
situations in real-time is crucial, and this
system is supporting and accelerating the
“The key for Birmingham Airport is having
decision-making process.”
a system in place that the team uses on a
Paul Kehoe, Chief Executive Officer 24/7 basis, so that it is familiar, easy to use
and automated in the event of an incident
or accident at the airport. In the event of a
major incident, the team can confidently
The Situation Center is a virtual command center for use MissionMode to call out key personnel
collaboration and communication. People use the quickly and accurately. MissionMode allows
system to contribute and view messages, log entries, those who have been called upon to access
team status, documents, photos, and other informa- the key facts instantly wherever they are. By
tion. The integrated notification system sends alerts to using MissionMode for everyday events, the
the right people via phone, SMS text, email or fax. Situation Center becomes a great place for
Senior managers login to a dashboard to get a central- members of the team to catch up with the on-
ized overview of airport activities. When needed, they going operational status, critical for a shift
can drill down into each event. Every activity in the work team that covers a 24/7 environment.”
Situation Center is recorded in a time-stamped audit
Chris Wilson, Airport Manager
log, which provides essential documentation for legal
liability issues and regulatory compliance.
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3. CASE STUDY
Birmingham Airport
When an emergency occurs, staff must quickly deter- The company’s Control Centre team is required to
mine if anyone is in danger, how the terminals and create a test incident at least every two weeks, to keep
flights will be affected, and a multitude other details. knowledge fresh. The Situation Center is also used
Customized templates ensure that all resources and during table-top exercises to work through “what if”
teams are in place when an emergency occurs, giving emergency scenarios.
the teams a head start.
The Situation Center provides an invaluable set of
tools for coordinating the emergency and ensuring
that no elements are being overlooked.
Not Just for Emergencies
The Situation Center is used most heavily for day-to-
day issues. “Operational use also keeps people sharp,”
according to Chris Wilson, Airport Manager. “They use
MissonMode every day, so they’re very familiar with
operating it. When an emergency occurs, they don’t
have to think about how to use the system.”
Life-saving Incident Response
On November 19, 2010, there was a sudden change Senior management consulted the Situation Center to
in the weather and a thick fog enveloped the airport. see how the response was proceeding and determine
As an organ transplant flight was on final approach, any high-level issues that needed to be addressed.
it crashed near the runway and burst into flames. Air Public Relations used the system to get up-to-the-
Traffic Control immediately dispatched the Airport minute information as they dealt with the media.
Fire Service and other responders. They found the
captain trapped inside the cockpit, and the donor People could see at a glance how all aspects of the
organ package was inside the burning wreckage. response were proceeding. MissionMode proved
to be an invaluable tool for sharing information,
The Airport Control Centre initiated standard largely between the Management Coordination
accident procedures, which included creating a Centre and operational teams.
MissionMode Situation, a virtual command room for
the event. The Situation automatically contained the As a result of the heroic actions of responders, the
emergency procedures, maps and people to notify captain was rescued and the undamaged organ was
for that type of emergency. transported to the hospital, where it was success-
fully transplanted.
Staff used the MissionMode system to quickly send
voice and SMS text alerts to airport personnel, Following the crisis, teams used the Situation Center
local hospitals, city emergency planners, airlines, to debrief and evaluate the response. Details of
and other outside organizations. As the response the standard air accident investigation were also
unfolded, various teams entered updates in the logged. All Situation Center activity was recorded in
Situation Center. a time-stamped audit log.
Click to view a documentary on the crash and successful response.
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