8. The Law of Leadership
• 06 – 02 – 1997: “Fatherland” magazine
• 15 – 09 – 1999: “People”, “Labour” news
− Limitation: digital editions of printed ones
• 26 – 02 – 2001: Vnexpress
• Advantage: update speed ; unprejudiced
• Achievements:
− Alexa: 4 – VN / 199 – World
− 20.350.000 pageviews (Google, 2008)
9. The Law of the Category
• Kenh14.vn
− 2007
− VC Corp
− catchy
− hot news
− Alexa: 13 – VN
10. The Law of the Perception
• Yahoo 360! Blog
• World: Wordpress, Blogspot, Opera …
• Vietnam: Ngoisaoblog, Yobanbe, Yume …
• Yahoo 360! remains the 1st
11. Integrated Trend
• All – in – one Portal: VTC, FPT
• Social network: blog, music, video, search, news
• The Law of Line Extension
• The Law of Division
• The Law of Sacrifice
12. Final thoughts
• Laws of Marketing still true & useful
• Vietnam Companies:
− Big budget
− Human Resources
− Diversification & Customization