The Laws of Marketing and Vietnam Online Market

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The slide deals with question whether marketing laws still apply to Vietnam online market.

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LAWS OF MARKETING AND
VIETNAM ONLINE MARKET

Presented by Đặng Thế Vinh

Content

1. Overview of Vietnam online market

2. Laws of marketing in VN online market

3. VN online market trend

4. Some final thoughts

Vietnam Online Market
• Perspective:
− 20 mil. Internet users, the youth: 80%
− Average online time: 43 min. (TNS)
− 30% users click ads
− Game market value: 2007: 50 mil.USD
2008: 80 mil.USD (Vinasa)
− Online advertising: 2008: 2,8 mil.USD
2010: 7,8 mil.USD (AC Nielsen)

Vietnam Online Market

Vietnam Online Market

• Limitation:

− Small market value

− Weak network infrastructure

− Lack of trained labour force

− Lack of information, law

Vietnam Online Market

• Poor services: Ngoisaoblog, Techcombank

• Lack of creativity: Faceviet, Vietspace

• Hasty

The Law of Leadership

The Law of Leadership
• 06 – 02 – 1997: “Fatherland” magazine
• 15 – 09 – 1999: “People”, “Labour” news
− Limitation: digital editions of printed ones
• 26 – 02 – 2001: Vnexpress
• Advantage: update speed ; unprejudiced
• Achievements:
− Alexa: 4 – VN / 199 – World
− 20.350.000 pageviews (Google, 2008)

The Law of the Category
• Kenh14.vn
− 2007

− VC Corp

− catchy

− hot news

− Alexa: 13 – VN

The Law of the Perception

• Yahoo 360! Blog

• World: Wordpress, Blogspot, Opera …

• Vietnam: Ngoisaoblog, Yobanbe, Yume …

• Yahoo 360! remains the 1st

Integrated Trend

• All – in – one Portal: VTC, FPT

• Social network: blog, music, video, search, news

• The Law of Line Extension

• The Law of Division

• The Law of Sacrifice

Final thoughts

• Laws of Marketing still true & useful

• Vietnam Companies:

− Big budget

− Human Resources

− Diversification & Customization

THANK YOU FOR YOUR
ATTENTION

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The Laws of Marketing and Vietnam Online Market

1. LAWS OF MARKETING AND VIETNAM ONLINE MARKET Presented by Đặng Thế Vinh

2. Content 1. Overview of Vietnam online market 2. Laws of marketing in VN online market 3. VN online market trend 4. Some final thoughts

3. Vietnam Online Market • Perspective: − 20 mil. Internet users, the youth: 80% − Average online time: 43 min. (TNS) − 30% users click ads − Game market value: 2007: 50 mil.USD 2008: 80 mil.USD (Vinasa) − Online advertising: 2008: 2,8 mil.USD 2010: 7,8 mil.USD (AC Nielsen)

4. Vietnam Online Market

5. Vietnam Online Market • Limitation: − Small market value − Weak network infrastructure − Lack of trained labour force − Lack of information, law

6. Vietnam Online Market • Poor services: Ngoisaoblog, Techcombank • Lack of creativity: Faceviet, Vietspace • Hasty

7. The Law of Leadership

8. The Law of Leadership • 06 – 02 – 1997: “Fatherland” magazine • 15 – 09 – 1999: “People”, “Labour” news − Limitation: digital editions of printed ones • 26 – 02 – 2001: Vnexpress • Advantage: update speed ; unprejudiced • Achievements: − Alexa: 4 – VN / 199 – World − 20.350.000 pageviews (Google, 2008)

9. The Law of the Category • Kenh14.vn − 2007 − VC Corp − catchy − hot news − Alexa: 13 – VN

10. The Law of the Perception • Yahoo 360! Blog • World: Wordpress, Blogspot, Opera … • Vietnam: Ngoisaoblog, Yobanbe, Yume … • Yahoo 360! remains the 1st

11. Integrated Trend • All – in – one Portal: VTC, FPT • Social network: blog, music, video, search, news • The Law of Line Extension • The Law of Division • The Law of Sacrifice

12. Final thoughts • Laws of Marketing still true & useful • Vietnam Companies: − Big budget − Human Resources − Diversification & Customization

13. THANK YOU FOR YOUR ATTENTION