33. We’re going to build a
campaign that gets
you to advertise
responsibly.
34. When you open industry facing magazines
you’ll see a print campaign that
appropriates the same images and
language that advertisers frequently use,
highlighting their influence and hopefully
provoking them to consider their
responsibility.
35.
36. 300 000 PEOPLE DIE EACH YEAR FROM OBESITY.
THAT’S A REAL HORROR MOVIE.