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A Mineknowledge case study: Analysis of Purchase Decision Survey, Electrical Switches and Sockets
The document provides an analysis report summarizing the results of an extensive data mining analysis performed on market research data for an electrical fittings and switches manufacturer. Some key insights uncovered include: consumers who value quality, endurance and security are likely to select the brand; male consumers who see endurance as important and consult electricians are expected to select the brand, as are female consumers who read magazines; and consumers most familiar with the brand name are likely to choose it. The report includes details on the data analyzed, attributes examined, patterns discovered, and a list of significant rules revealed through advanced analytical techniques.
