I take you through five key reasons that guest blogging is an effective tool for your marketing in 2020 and beyond.

1. 5 Reasons Why Guest
Blogging Is Great for
Marketing
www.GuestBlogs.net

2. The 5 reasons to guest post
• Grow your personal brand
• Expand your network
• Build important backlinks
• Increase your audience
• Be seen as an expert
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3. Grow your personal brand
Writing guest posts on the right websites is a great way to build your
personal brand further.
Most guest blog publishers also wyou to add your own social media links,
which readers can follow you through.
Just having your name out there on bylines at various websites helps too.
© 2019 www.GuestBlogs.net

4. Expand your network
© 2019 www.GuestBlogs.net
As well as furthering your personal brand, the outreach and email
conversations you will undoubtedly end up having, helps build your personal
network as well.
It is always wise to follow these editors and website owners up with a
LinkedIn request too, should they publish your guest posts.

5. Build important backlinks
© 2019 www.GuestBlogs.net
Getting guest posts published in the right niche websites, with nofollow links,
means that you will end up creating a more thorough backlink profile.
This really helps with your overall search engine rankings, and compliments
any SEO efforts your business is also doing.
Be smart about the anchor text, instead of using ‘click here’ or ‘website’ use
‘Your business services’ or ‘Business product name’, etc.
An example would be ‘Guest posting database’ as the linked text.

6. Increase your audience
© 2019 www.GuestBlogs.net
As I mentioned before, having your social media links in each guest posts
helps grow your social audience.
Make sure that you constantly add value on these accounts, and actively
engage with your followers.
Each time you pitch an article, include your social profiles, so these
prospective publishers see what influence you have.

7. Be seen as an expert
© 2019 www.GuestBlogs.net
Once you’ve got a number of recognisable brands you’ve published on, include
their names or logos in your profiles.
When you write ‘As seen in Entrepreneur, Forbes, etc’ people perceive you to
be an expert.
This then encourages other publishers and website owners to publish your
guest posts too.

8. Get access to data on over 2,500
websites that allow guest posts,
and win at guest blogging.
www.guestblogs.net