Claudia PutNeder-Over-Heembeek20 juni 2013
Serious Games,Serious BusinessJune 20th 2013Claudia Put, PhD
BrandNewHealthB2B digital health coaching
Company MissionScalable but tailoredTechnology! but lowthreshold
- Short term or no motivation- Attitude change- Habit formation- Relapse controlPreventionCompany Mission
Healthy lifestyleCompany Mission
Healthy lifestyleCompany Mission
- Measurable effects- ROI- Evidence basedB2BCompany Mission
Smoking cessationEuropean Commission2,6 million unique visitorsAlmost 400.000 registrations>175.000 downloads37% stops! ev...
Weight reductionLargest health insurance organization in Belgium• Over 100.000 registrationsControlled study:Less weight...
The challenge of DHC:introduce gamification-increase user satisfaction, fun factor, instantrewarding-more & longer use of ...
Serious Games Claudia Put
Serious Games Claudia Put
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Serious Games Claudia Put

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Serious Games Claudia Put

  1. 1. Claudia PutNeder-Over-Heembeek20 juni 2013
  2. 2. Serious Games,Serious BusinessJune 20th 2013Claudia Put, PhD
  3. 3. BrandNewHealthB2B digital health coaching
  4. 4. Company MissionScalable but tailoredTechnology! but lowthreshold
  5. 5. - Short term or no motivation- Attitude change- Habit formation- Relapse controlPreventionCompany Mission
  6. 6. Healthy lifestyleCompany Mission
  7. 7. Healthy lifestyleCompany Mission
  8. 8. - Measurable effects- ROI- Evidence basedB2BCompany Mission
  9. 9. Smoking cessationEuropean Commission2,6 million unique visitorsAlmost 400.000 registrations>175.000 downloads37% stops! even when not motivated at startLess risk of relapse
  10. 10. Weight reductionLargest health insurance organization in Belgium• Over 100.000 registrationsControlled study:Less weightMore balanced eatingMore physical activityControl group: increase of weight and unhealthybehaviourMotivation not necessary to induce changeAward‘Best health project 2010’National food and healthconference
  11. 11. The challenge of DHC:introduce gamification-increase user satisfaction, fun factor, instantrewarding-more & longer use of app-better change of health behaviour at largerscale

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