Presentatie van Claudia Put

1. Claudia Put
Neder-Over-Heembeek
20 juni 2013

2. Serious Games,
Serious Business
June 20th 2013
Claudia Put, PhD

3. BrandNewHealth
B2B digital health coaching

4. Company Mission
Scalable but tailored
Technology! but lowthreshold

5. - Short term or no motivation
- Attitude change
- Habit formation
- Relapse control
Prevention
Company Mission

6. Healthy lifestyle
Company Mission

7. Healthy lifestyle
Company Mission

8. - Measurable effects
- ROI
- Evidence based
B2B
Company Mission

9. Smoking cessation
European Commission
2,6 million unique visitors
Almost 400.000 registrations
>175.000 downloads
37% stops! even when not motivated at start
Less risk of relapse

12. Weight reduction
Largest health insurance organization in Belgium
• 
Over 100.000 registrations
Controlled study:
Less weight
More balanced eating
More physical activity
Control group: increase of weight and unhealthy
behaviour
Motivation not necessary to induce change
Award
‘Best health project 2010’
National food and health
conference

13. The challenge of DHC:
introduce gamification
-increase user satisfaction, fun factor, instant
rewarding
-more & longer use of app
-better change of health behaviour at larger
scale