3

1. Elementos del producto
Envase
Marca
Etiqueta
Slogan

2. El vendedor
silencioso: El envase

3. “Es el recipiente de un producto, su objetivo
es proteger al mismo, su envase o a
ambos, con el fin de transportarlos y ser
promotor del mismo.
.

4. Envase primario
Envase Tiene contacto directo con el
producto.

5. Envase secundario
Empaque Es el material que protege al
empaque primario y se desecha
cuando se va a utilizar el articulo.

6. Envase terciario
Embalaje Necesario para el
almacenamiento, identificación,
transporte del mismo.

7. EJEMPLOS
Envases que le hacen honor a su
nombre...

8. EDIT IN GOOGLE SLIDES
Click on the button under the
presentation preview that says "Use as
Google Slides Theme".
You will get a copy of this document on
your Google Drive and will be able to
edit, add or delete slides.
You have to be signed in to your Google
account.
EDIT IN POWERPOINT®
Click on the button under the presentation
preview that says "Download as
PowerPoint template". You will get a .pptx
file that you can edit in PowerPoint.
Remember to download and install the
fonts used in this presentation (you’ll find
the links to the font files needed in the
Presentation design slide)

9. “

10. EDIT IN GOOGLE SLIDES
Click on the button under the
presentation preview that says "Use as
Google Slides Theme".
You will get a copy of this document on
your Google Drive and will be able to
edit, add or delete slides.
You have to be signed in to your Google
account.
EDIT IN POWERPOINT®
Click on the button under the presentation
preview that says "Download as
PowerPoint template". You will get a .pptx
file that you can edit in PowerPoint.
Remember to download and install the
fonts used in this presentation (you’ll find
the links to the font files needed in the
Presentation design slide)

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