Merv Adrian

San Francisco Bay Area, California United States

Vice President at Gartner

After over three decades of experience in the IT marketplace, from programming to marketing and strategy, to information technology market analysis, to research executive, Mr. Adrian now focuses on helping IT users and vendors be more effective - with market strategy analysis, best practice research, competitive assessment, message testing, and speaking engagements. The goal is simple - to help buyers implement the right technology and practices to ensure that their time and money are well spent, and to help providers reach the right people with the right offering in the most cost-effective way. Specialties: mapping the DBMS, Big Data and NoSQL product landscape and opportunities, drivi...