Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Product Marketing Lead
Industry
Advertising / Marketing / PR
About
Interested in experiencing marketing from all angles. From management consulting to creative agency, big brands to newcomers, consumer to enterprise, strategy to tactics - it's all a part of my toolkit.
Specialties include:
- Go-to-market strategy
- Brand strategy development (positioning, portfolio, architecture, naming)
- B2B and B2C brand-building
- Customer research (qualitative + quantitative, segmentation)
- Storytelling (brand, product, features)
- Content marketing and copywriting
- Campaign planning + vendor management