0815 omma behave sponsored breakfast acxiom

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0815 omma behave sponsored breakfast acxiom

  1. 1. Privacy Best Practices for Combining Offline and Online Data<br />Offline & Online Data Collection, Sharing and Linking<br />Insert Footer here<br />1<br />
  2. 2. Bringing Together Online Data Matters<br />1st Party Online +<br />3rd Party Online<br /> = Power<br />
  3. 3. Bringing Together Online and Offline Data Matters More<br />1st Party Online +<br />3rd Party Online +<br />Offline 1st Party Data<br />= Super Power<br />
  4. 4. Visions of Sugar Plums…or at Least Multichannel Analytics Dance in our Heads<br />I can know everything!<br />True ROI on campaigns<br />Multi-Channel Attribution<br />Lifecycle Messaging<br />
  5. 5. Not So Fast My Online Friend<br />With Great Power <br />Comes <br />Great Responsibility<br />
  6. 6. The Richer the Dataset, <br />The Higher the Bar<br /><ul><li>Robust Notice, Choice & Transparency
  7. 7. Anonymous Id
  8. 8. Privacy Partner</li></li></ul><li>Robust Notice, Choice, <br />and Transparency<br /><ul><li>Ask yourself - What is reasonable to the common man?
  9. 9. If the reasonable man would not expect it, you must even more careful to outline it.
  10. 10. The earlier the disclosure the better even at registration.
  11. 11. If you send PII data to a 3rd party, say so.
  12. 12. Disclose that you bring anonymous on-site behavior data together with PII post consumer registration.
  13. 13. Provide the option not to participate in a program.</li></li></ul><li>What Does an Anonymous ID Really Mean?<br /><ul><li>How anonymous are your anonymous ids?
  14. 14. Anonymous ID stored with PII = Anonymous Id
  15. 15. Storing web analytics id in your CRM system and still calling it an anonymous id? Not so much….
  16. 16. Aggregation is key in combining online and offline data
  17. 17. Segments of 1 - Impractical AND Privacy Red Flags
  18. 18. Segment sizes ranging from 5,000 users to 40,000 users.</li></li></ul><li>Find A Partner in Privacy For All Seasons…uh…Channels<br /><ul><li>Privacy oversight must go beyond just online considerations when joining online and offline data.
  19. 19. FCRA
  20. 20. HIPPA
  21. 21. Email Service Provider Commission
  22. 22. Your privacy partner should have a multi-industry & multi-channel background</li></li></ul><li>To Sum it all Up<br />
  23. 23. Questions?<br />

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