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Privacy Best Practices for Combining Offline and Online Data Offline & Online Data Collection, Sharing and Linking Insert Footer here 1

Bringing Together Online Data Matters 1st Party Online + 3rd Party Online = Power

Bringing Together Online and Offline Data Matters More 1st Party Online + 3rd Party Online + Offline 1st Party Data = Super Power

Visions of Sugar Plums…or at Least Multichannel Analytics Dance in our Heads I can know everything! True ROI on campaigns Multi-Channel Attribution Lifecycle Messaging

Not So Fast My Online Friend With Great Power Comes Great Responsibility

The Richer the Dataset, The Higher the Bar ,[object Object]

Anonymous Id

Privacy Partner,[object Object]

If the reasonable man would not expect it, you must even more careful to outline it.

The earlier the disclosure the better even at registration.

If you send PII data to a 3rd party, say so.

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1. Privacy Best Practices for Combining Offline and Online Data Offline & Online Data Collection, Sharing and Linking Insert Footer here 1

2. Bringing Together Online Data Matters 1st Party Online + 3rd Party Online = Power

3. Bringing Together Online and Offline Data Matters More 1st Party Online + 3rd Party Online + Offline 1st Party Data = Super Power

4. Visions of Sugar Plums…or at Least Multichannel Analytics Dance in our Heads I can know everything! True ROI on campaigns Multi-Channel Attribution Lifecycle Messaging

5. Not So Fast My Online Friend With Great Power Comes Great Responsibility

6.

7. Anonymous Id

8.

9. If the reasonable man would not expect it, you must even more careful to outline it.

10. The earlier the disclosure the better even at registration.

11. If you send PII data to a 3rd party, say so.

12. Disclose that you bring anonymous on-site behavior data together with PII post consumer registration.

13.

14. Anonymous ID stored with PII = Anonymous Id

15. Storing web analytics id in your CRM system and still calling it an anonymous id? Not so much….

16. Aggregation is key in combining online and offline data

17. Segments of 1 - Impractical AND Privacy Red Flags

18.

21. Email Service Provider Commission

22.