Dummies guide to producing YouTube
videos. All you need to know about web video
as a marketing professional.
By : Kris Borgraeve / TV and web video journo
4. Today
What makes an online video good/great?
Journalism and storytelling as a toolbox.
Platforms and ways to market video.
A few case studies to inspire you.
Start using video for marketing now.
21. Journalism The storytelling toolbox
filming/editing interview host
voice over graphics music
skype download iPod/iPhone
22. VJ’s or video journalists
All-in-one
camera operator
video editor
interviewer/journalist
host/personality
voice over
graphic designer
audio producer/music
publisher/video conversion
23. VJ’s or video journalists
Train your own team (in house)
http://www.pullitzercenter.org/
24. VJ’s or video journalists
Train your own team (in house)
27. What’s in it for me?*
as a marketing professional*
Use the power of credibility
Be aware of multimedia journalism
VJ’s : save on your marketing budget
36. What’s in it for me?*
as a marketing professional*
Use the main platforms : YT, FB, TW
Build a video website / channel
Integrated storytelling = web+video
Video-Blogpost-Facebookpage-Twitter
39. What’s in it for me?*
as a marketing professional*
Journalism = marketing ideas or concepts
Video sites increase click-through rates
One video source, various outputs
40. Start using video now
iMovie
Mac Book Pro
Sennheiser
transmitter
microphone
Final Cut Express
Final Cut Pro
Sony HDV camera
Lightweight tripod
43. content from Brussels, Capetown, Perth
training opportunities for multimedia
journalists / producers
direct link to real business environment
44.
45. What’s in it for me?*
as a marketing professional*
Workshop/training for online video
Starting 1st October in CBD Perth
training@themultimediainstitute.com