Web video marketing
Dummies guide to producing YouTube
videos.

All you need to know about web video
as a marketing profes...
*Kris Borgraeve / TV and web video journo
Today
What makes an online video good/great?
Journalism and storytelling as a toolbox.
Platforms and ways to market video....
What makes an
online video
good / great ?
Good...great?
Most viewed ?
Good...great?   Support the brand
Good...great?   Impact, result, goals.
Good...great?   Impact, result, goals.
Online video
Vlogs are part of a marketing strategy
Formats
Online video isn’t a format

It’s a distribution method / platform

All formats are allowed
What’s in it for me?*
as a marketing professional*



    Choose the right format

    Choose the right professionals

   ...
Journalism and storytelling
as a toolbox
Journalism
How to reach credibility?

I WANT YOU
TO BELIEVE
MY STORY
Online video
Which one do we trust most?
Journalism
How to reach your audience?

I WANT YOU
TO WATCH
THE WHOLE
VIDEO
Journalism
The attention span




        90”
Journalism
The people who tell the story create
an atmosphere of trust
Journalism
Your own news videos

                       using the news idiom

                       90” attention span
Journalism

Use the power of storytelling
and information to market
your ideas
Journalism                  The storytelling toolbox

filming/editing   interview           host




voice over       graph...
VJ’s or video journalists
All-in-one
camera operator

video editor

interviewer/journalist

host/personality

voice over

...
VJ’s or video journalists
Train your own team (in house)




    http://www.pullitzercenter.org/
VJ’s or video journalists
Train your own team (in house)
Marketing suppliers
in 2000
Marketing suppliers
in 2010
What’s in it for me?*
as a marketing professional*



    Use the power of credibility

    Be aware of multimedia journal...
Platforms and
ways to market
your video
How to market your video?

YouTube : 2nd largest search engine

HD quality

search results, captions, interactive video
How to market your video?
YouTube channels
How to market your video?




  http://video-creativity.blogspot.com/
How to market your video?




  http://www.youtube.com/moderator
How to market your video?

Twitter : use tags, share with peer group

real-time search = your advantage

followers = your ...
How to market your video?

Facebook = another avenue to be seen

Your personal network is interested

Facebook page + vide...
How to market your video?
Corporate Video Channels
What’s in it for me?*
as a marketing professional*



    Use the main platforms : YT, FB, TW

    Build a video website /...
A few case studies
A few case studies




   http://www.europdnews.com/
What’s in it for me?*
as a marketing professional*



    Journalism = marketing ideas or concepts

    Video sites increa...
Start using video now

                                                         iMovie



                                ...
Start using video now



                               iMovie
                        iPod Touch HD video
www.themultimediainstitute.com

regular video advice for marketing experts

spread the word about the available tools
content from Brussels, Capetown, Perth

training opportunities for multimedia
journalists / producers

direct link to real...
What’s in it for me?*
as a marketing professional*




    Workshop/training for online video
    Starting 1st October in ...
www.themultimediainstitute.com
Web video marketing
Web video marketing
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Web video marketing

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Dummies guide to producing YouTube
videos. All you need to know about web video
as a marketing professional.

By : Kris Borgraeve / TV and web video journo

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Web video marketing

  1. Web video marketing Dummies guide to producing YouTube videos. All you need to know about web video as a marketing professional.*
  2. *Kris Borgraeve / TV and web video journo
  3. Today What makes an online video good/great? Journalism and storytelling as a toolbox. Platforms and ways to market video. A few case studies to inspire you. Start using video for marketing now.
  4. What makes an online video good / great ?
  5. Good...great? Most viewed ?
  6. Good...great? Support the brand
  7. Good...great? Impact, result, goals.
  8. Good...great? Impact, result, goals.
  9. Online video Vlogs are part of a marketing strategy
  10. Formats Online video isn’t a format It’s a distribution method / platform All formats are allowed
  11. What’s in it for me?* as a marketing professional* Choose the right format Choose the right professionals Choose the right distribution platform
  12. Journalism and storytelling as a toolbox
  13. Journalism How to reach credibility? I WANT YOU TO BELIEVE MY STORY
  14. Online video Which one do we trust most?
  15. Journalism How to reach your audience? I WANT YOU TO WATCH THE WHOLE VIDEO
  16. Journalism The attention span 90”
  17. Journalism The people who tell the story create an atmosphere of trust
  18. Journalism Your own news videos using the news idiom 90” attention span
  19. Journalism Use the power of storytelling and information to market your ideas
  20. Journalism The storytelling toolbox filming/editing interview host voice over graphics music skype download iPod/iPhone
  21. VJ’s or video journalists All-in-one camera operator video editor interviewer/journalist host/personality voice over graphic designer audio producer/music publisher/video conversion
  22. VJ’s or video journalists Train your own team (in house) http://www.pullitzercenter.org/
  23. VJ’s or video journalists Train your own team (in house)
  24. Marketing suppliers in 2000
  25. Marketing suppliers in 2010
  26. What’s in it for me?* as a marketing professional* Use the power of credibility Be aware of multimedia journalism VJ’s : save on your marketing budget
  27. Platforms and ways to market your video
  28. How to market your video? YouTube : 2nd largest search engine HD quality search results, captions, interactive video
  29. How to market your video? YouTube channels
  30. How to market your video? http://video-creativity.blogspot.com/
  31. How to market your video? http://www.youtube.com/moderator
  32. How to market your video? Twitter : use tags, share with peer group real-time search = your advantage followers = your audience
  33. How to market your video? Facebook = another avenue to be seen Your personal network is interested Facebook page + video = a channel
  34. How to market your video? Corporate Video Channels
  35. What’s in it for me?* as a marketing professional* Use the main platforms : YT, FB, TW Build a video website / channel Integrated storytelling = web+video Video-Blogpost-Facebookpage-Twitter
  36. A few case studies
  37. A few case studies http://www.europdnews.com/
  38. What’s in it for me?* as a marketing professional* Journalism = marketing ideas or concepts Video sites increase click-through rates One video source, various outputs
  39. Start using video now iMovie Mac Book Pro Sennheiser transmitter microphone Final Cut Express Final Cut Pro Sony HDV camera Lightweight tripod
  40. Start using video now iMovie iPod Touch HD video
  41. www.themultimediainstitute.com regular video advice for marketing experts spread the word about the available tools
  42. content from Brussels, Capetown, Perth training opportunities for multimedia journalists / producers direct link to real business environment
  43. What’s in it for me?* as a marketing professional* Workshop/training for online video Starting 1st October in CBD Perth training@themultimediainstitute.com
  44. www.themultimediainstitute.com

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