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Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals
Delight Workshop: Aligning Execution with your Communication Goals

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Delight Workshop: Aligning Execution with your Communication Goals

Editor's Notes

  1. Tactile engagement with brand attributesIdentify conflicting priorities
  2. Tactile engagement with brand attributesIdentify conflicting priorities
  3. Tactile engagement with brand attributesIdentify conflicting priorities
  4. These differ from the brand values, which speak more to the company
  5. Prioritized and translated for action (actionable)
  6. Prioritized and translated for action (actionable)
  7. Prioritized and translated for action (actionable)
  8. Prioritized and translated for action (actionable)
  9. “Offbeat fact about an historic place: connections between speeches by both Kennedy and Kerry.”
  10. Compare to brand like Ellen – known as goofy/zany. She jokes about a Boston accent—and in a way that the History channel just can’t.
  11. Right for an academic brand
  12. Right for a fun brand
  13. Prioritized and translated for action (actionable)
  14. Tactile engagement with brand attributesIdentify conflicting priorities
  15. Tactile engagement with brand attributesIdentify conflicting priorities
  16. Tactile engagement with brand attributesIdentify conflicting priorities
  17. Tactile engagement with brand attributesIdentify conflicting priorities
  18. Tactile engagement with brand attributesIdentify conflicting priorities
  19. Tactile engagement with brand attributesIdentify conflicting priorities
  20. Tactile engagement with brand attributesIdentify conflicting priorities
  21. Tactile engagement with brand attributesIdentify conflicting priorities
  22. Tactile engagement with brand attributesIdentify conflicting priorities
  23. Tactile engagement with brand attributesIdentify conflicting priorities
  24. Tactile engagement with brand attributesIdentify conflicting priorities
  25. Tactile engagement with brand attributesIdentify conflicting priorities
  26. Tactile engagement with brand attributesIdentify conflicting priorities
  27. Tactile engagement with brand attributesIdentify conflicting priorities
  28. Do people even like it? (Check analytics!)