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Business
Group members:
Sean Yong
Max Lim
Oscar Wong
Ze Zheng
Background
• Focused on the concept of custom-made
recyclable bags
• Location: In commercial areas such as
shopping malls
: Online
Reason for Business
• To encourage people to use recyclable and
reusable bags.
• To give customers the freedom to design their
own bags.
Market Analysis
• Students and staff of taylors
• Basically everybody
Marketing Strategy
• Benefits: Bags are entirely environmentally
friendly.
• : Customers can design their own bag.
– They can install as many pockets as they want
anywhere on the bag
– Stickers and other decorations are provided for
designing.
– Printing services are provided
Prices
• Recyclable bags - <RM1
• Decorations (mostly be using small cheap
items) – Varies
Advertising
• Channels : Internet
– Flyers and brouchures
– Community supporting eco-friendly items
– Networking
Financial Plan
Three financial statement
• The income statement
• The cash flow projection
• The balance sheet
References
• Boone & Kurtz (2001), Contemporary Business
• Hubert Österle, Elgar Fleisch, Rainer Alt
(2001), Business networking: shaping
collaboration between enterprises
• Peter Symonds, Why Offline Marketing Still
Works in a Digital World
• Kiechel, Walter (2010). The Lords of Strategy
• Jim Collins, It's Not What You Make, It's What
You Stand For, Inc Magazine, (October 1997)
Start up expenses
• Bussiness registration registration fees
• Licensing and permits
• Down payments on property and equipment
• Ultility set up fees
Operating expenses
• Salaries
• Rent or montage payment
• Telecomunication
• Loan payments
• Office supply
• Maintainance

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Business.pptx

  • 1. Business Group members: Sean Yong Max Lim Oscar Wong Ze Zheng
  • 2. Background • Focused on the concept of custom-made recyclable bags • Location: In commercial areas such as shopping malls : Online
  • 3. Reason for Business • To encourage people to use recyclable and reusable bags. • To give customers the freedom to design their own bags.
  • 4. Market Analysis • Students and staff of taylors • Basically everybody
  • 5. Marketing Strategy • Benefits: Bags are entirely environmentally friendly. • : Customers can design their own bag. – They can install as many pockets as they want anywhere on the bag – Stickers and other decorations are provided for designing. – Printing services are provided
  • 6. Prices • Recyclable bags - <RM1 • Decorations (mostly be using small cheap items) – Varies
  • 7. Advertising • Channels : Internet – Flyers and brouchures – Community supporting eco-friendly items – Networking
  • 8. Financial Plan Three financial statement • The income statement • The cash flow projection • The balance sheet
  • 9. References • Boone & Kurtz (2001), Contemporary Business • Hubert Österle, Elgar Fleisch, Rainer Alt (2001), Business networking: shaping collaboration between enterprises • Peter Symonds, Why Offline Marketing Still Works in a Digital World • Kiechel, Walter (2010). The Lords of Strategy • Jim Collins, It's Not What You Make, It's What You Stand For, Inc Magazine, (October 1997)
  • 10. Start up expenses • Bussiness registration registration fees • Licensing and permits • Down payments on property and equipment • Ultility set up fees Operating expenses • Salaries • Rent or montage payment • Telecomunication • Loan payments • Office supply • Maintainance