This document contrasts the traditional views of what makes a good company with alternative perspectives. It suggests that rather than focusing on financial metrics, controlled growth, and benefits, companies should prioritize people, sustainability, trust, stability, and personal growth. The document advocates rethinking common business practices and objectives to create a more human-centered approach controlled by worldwide communities rather than shareholders. It concludes by reminding the reader to think critically and not stop dreaming of alternative possibilities.

1. REVERSING VALUES
(IS IT REALLY GOOD, WHAT THEY TELL US IS GOOD?)
#CultureCode
Massimo Cardaci – 28.02.2014

2. Someone says that the best way
to define something intangible
is to show how it allows to
differentiate

3. (Others)
Ensure to offer
great offices to employees

4. (We)
Do not give them an office.
We ensure they may work from a
place not requiring significant
travelling,
to reduce their stress, costs and
environmental impact.

5. (Others)
Ensure people are rewarded
substantially for the
overtime they do

6. (We)
Ensure they do everyday a
lot of overtime.
With their beloved family.

7. (Others)
Ensure employees are
trained to increase
their competency in
their duties

8. (We)
Do not train them.
We ensure they become an
appreciated reference point
in their field.

9. (Others)
Give employees benefits

10. (We)
Do not give employees
benefits.
Give them trust.

11. (Others)
Give employees good
economical conditions

12. (We)
Give them hassle free
financial stability over
time.

13. (Others)
Have a Mission, a Vision, a
Strategy, Goals, Turnover
and EBIT

14. (We)
Have People

15. (Others)
Are controlled by
Shareholders, Stakeholders
and Customers

16. (We)
Are controlled by
worldwide children

17. (Others)
Have well structured
pyramidal organigram

18. (We)
Have an ever growing
Family-Tree.
With roots at the bottom.

19. (Others)
Ensure people grow their
skills

20. (We)
Ensure they grow as a
PERSON

21. (Others)
Are quoted in the
FTSE100 / MIB30 / CAC40 /
MICEX10 / DOW30
/ Nikkei225 / FTSEChinaA50 /
etc.

22. (We)
Are quoted in the
WORLD7.000.000.000
(soon 8.000.000.000 )

23. (Others)
Are the ones that go to
United Nations and present
themselves as
“Hello: I am an N-Billion
turnover company”

24. (We)
Are the ones that go to
United Nations and present
ourselves as
“Hello: 1.000.000.000 people
in the world eat everyday
because our salary”

25. (Others)
Focus their company growth
towards the amount of
dividend they give to
anonymous investors.

26. (We)
Focus our company growth
towards increasing the
number of known people we
can sustain with our salary

27. We are...
Driin... Driin...
Oh. It was just a dream...
Time to wake-up
and go to work.

28. Think with your brain.
Inform yourself.
Do not stop dreaming.

29. THANK YOU!
More about me:
LinkedIn Profile: Massimo Cardaci [English]
Volunteer activities:
Handicap: www.orsaminore.org [English/Italian]
Ethical Economy: www.edc-consulting.org [Italian]
Time Management: www.time-management.it [Italian]
Some Publications: www.lulu.com/spotlight/maxcardaci
Book on Time Management: “Would you change 25 minutes?” [Italian]
Books on History of Science: “Spots on the Sun? Are you joking, right?” [Italian]