Matthew Wright

Provo, Utah Area United States

Founder at Zahlen Solutions LLC

Advertising / Marketing / PR

- Marketing manager who delivers winning direct / online go-to-market strategies supported by rigorous quantitative analysis. - Proven experience with multichannel measurement and closed-loop analysis. - 30% Art, 70% Science - A truth-teller. Don't expect me to sugar-coat what's really happening - hard numbers, iterative testing and analysis perform much better than gut reactions and heuristics. Specialties: - Online / Direct-unassisted marketing strategic planning and execution - Marketing analytics: multichannel effectiveness and performance, advanced segmentation analysis, positioning and elasticity conjoint analysis, market basket, online-trigger and behaviorial modeling, direct-m...