Presented on March 16, 2009 during a SxSW Interactive panel. On the panel were Karen Kaushansky, User Experience Designer, Tellme; Jason Kriese, UX Program Manager, Microsoft; Mike Jones, Senior Interaction Designer, Smart Design; and David Kidd, doctoral student, George Mason University. The panel was moderated by Mary S. Butler, Senior Content Strategist, Razorfish and Editor of Headlightblog.com. From the panel description: "We call it the 60 MPH User Interface. Challenges abound in designing multi-modal voice and touch interactive user experiences in the car, for directions, traffic, information and communication. Come learn guiding design principles, see examples from today and talk about the experience of tomorrow."

1. My Car is Talking
But What’s It Saying?

2. Win! We’re raffling off a BlueAnt Supertooth for
your car at the end of the panel.
Poor design in your car? A button, a sound, an
application …
Submit via Twitter @sxswmycar or comment at
meebo.com/sxsw

3. Mary S. Butler, Razorfish
Jason Kriese, Microsoft Auto
Mike Jones, Smart Design
David Kidd, George Mason University
Karen Kaushansky, Tellme

4. About Me
Current
• Senior Content Strategist, Razorfish
• Editor, Headlightblog.com
Previous
• Editor-in-Chief, Forbes.com luxury auto site
• Managing Editor, Cars.com

5. David Kidd
George Mason University
•Driver distraction
•Interruptions
•Usability
Liberty Mutual
•Perceptions of driving ability
Westat
•Driving experience

6. Promising trends:
• Speech-based interfaces
• Infotainment for information
control
Potential concerns:
• Aesthetics
over human-
centered design
• Interfaces that are
incompatible with driving

7. think
Intuitive and functional
design that accommodates
the limitations of the driver
7

8. jason
kriese
user experience program mgr

9. “I design, define, and develop features for
the Microsoft Auto platform.”
Zzzzzzzz…

10. my 60 minute commute
in 60sec 45sec

11. 13.7 exhilarating miles

14. en route
2 incoming calls (“The Boss” and Grandma)
4 GB of music
1 worthwhile radio station (Def Lepperd!)
1 2 3x perusing m.facebook
1 change to a 9am meeting

16. arrived!

18. think
We need to facilitate
purposeful, micro
consumption of content in
the car.
18

19. 19

20. Doesn’t turn on
20

21. 21

22. 22

23. 23

24. 24

25. think
We used to fawn over new cars, now our
phones and laptops get the attention.
Carmakers are eager for the affection we
give our gadgets.
Hence, screens.
It’s a good thing: They’re more accurate to
the car, and more effective for the driver.
25

26. Karen Kaushansky
26

32. All I want to do is make a phone call
Copyright 2008 Microsoft
Corporation, Confidential & Proprietary 32

33. think
Designing for the car means
designing interactions that are
natural and non-stressful
which today and in the future
can be voice (speech input,
audio output).
33

34. think
Automakers and their designers
need to figure out better
ways to integrate
consumer hand-held and other
portable devices
into vehicles.
34

35. Michael’s Mazda 3 Hatchback

38. Kenni’s 2004 Honda Pilot EX

42. Evan’s 1996 Infiniti G20

44. Question 1: Challenges / Pain Points

48. 48

49. Charting anxiety
freakin’ out
anxiety
calm
pre-planning write on updating arrived
unfamiliar
completed paper route
travelling new search
incoming last 5% of
with while
call nav
passengers driving
task/situation
over time

50. Prototyping

51. 51

58. Occlusion Method

59. Peripheral Detection Task
Patten C.J.D., Kircher, A., Ostlund, J., Nilsson, L., & Svenson, O. ( 2006). Driver experience and cognitive workload in different traffic environments.
Accident Analysis and Prevention, 38, 887-894.
Recarte, M.A. & Nunes,L.M. (2003). Mental workload whiel driving: Effects on visual search, discrimination, and decision making. Journal of
Experimental Psychology: Applied, 9(2), 119-137.

60. Lane-change Test (LCT)
Harbluk, J.L., Burns, P.C., Lochner, M., & Trbovich, P.L. (2007). Using the lane-change test (LCT) to assess distraction: Tests of visual-manual and
speech-based operation of navigation system interfaces. Proceedings of the Fourth International Driving Symposium on Human Factors in
Driver Assessment, Training, and Vehicle Design.

61. Eye-tracking and EEG

62. Timeline Analysis
Kidd, D.G., Cades, D.M., Horvath, D.J., Jones, S.M., Pitone, M.J., & Monk, C.M. (2008). Listen up! Do voice recognition systems help drivers focus on
the road? User Experience, 7(4), 10-12.

63. Best methods

65. Cars of the future

66. Cars of the (Near) Future

67. Sony Xplod car stereo with a front USB port

68. Delphi three-port hub

69. Multiple ports allow multiple consumer interfaces

70. Car of the Future

71. Land Rover LRX Concept

72. Delphi iPhone Car Controller

73. Rinspeed iChange

74. 74

77. 77

79. http://www.todayandtomorrow.net/2008/03/28/reventon-2/
http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-
Reventon-pics/2008-Lamborghini-Reventon-dash.-33s.htm
http://cars.about.com/od/lamborghini/ig/2008-Lamborghini-
Reventon-pics/2008-Lamborghini-Reventon-dash.htm
Lamborghini display
79

80. Ford avatar / EVA

81. Tasks performed in the car
100%
18%
28%
36%
2%
80%
49%
52% 52% 52%
3% 59% 60%
63% 71%
69% 75%
2%
79% 76% 82% 83%
60%
2% 3%
80%
19%
40% 21%
3% 12% 14%
69%
62% 10% 8%
46% 45% 6% 6%
20% 3%
34% 32% 5% 4%
29% 27% 26%
21% 21% 19% 18% 18%
13% 13%
0%
I Do This Would Like To Don't Want To

82. Mary S. Butler, Razorfish (Mary.Butler@razorfish.com)
Jason Kriese, Microsoft Auto (jkriese@microsoft.com)
Mike Jones, Smart Design (Michael@SmartDesignUSA.com)
David Kidd, George Mason U. (dkidd3@gmu.edu)
Karen Kaushansky, Tellme (kjkausha@microsoft.com)
Continue the conversation: My Car is Talking But
What It’s Saying on Facebook
http://bit.ly/sxswmycar