Digital Experience + Mobile Marketing

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Digital Experience sets the frame for brands will connect with customers in new ways through mobile technology.

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Digital Experience + Mobile Marketing

  1. 1. ISITE Design
  2. 2. Digital Experience AgencyAbout the Agency Founded in 1997 70+ full time employees Boston & Portland, ORCustomers 250+ clients including Siemens, Genzyme, Nike, Zipcar, Intel, Columbia Sportswear, Wendys, Harvard Kennedy, Wharton Exec Ed. ISITE Design
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  5. 5.  Mobility Customer Relationship Service Design Mobile Sites & Apps http://www.foreflight.com ISITE Design
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  7. 7. Share of Consumer Time Spent with Major Media 45%44% 43%42% 25%26%26%26% 17%16% 15%14% 12% 9% 9% 8% 6% 7% 6% 7% 8% 7% 4% 5% TV Online Radio Mobile Print Other 2009 2010 2011 2012Source: eMarketer, October 2012 ISITE Design
  8. 8. Already 36% 44% 30% 31% 26% 31%Own“Definitely WillPurchase” in Next 9% 11% 5% 13% 12% 5%12 Months“Probably WillPurchase” in Next 12% 15% 8% 15% 11% 9%12 MonthsPotentialOwnership 57% 70% 43% 59% 49% 45%in 12 Months AFRICA NORTH AMERICA EUROPE MIDDLE EAST/ LATIN AMERICA ASIA-PACIFIC GLOBALSource: Nielson Global Survey of Multi-Screen Media Usage, Q3 2011*As reported by online consumers 8 ISITE Design
  9. 9. Distribution of Global Income, 2000 Bottom 70 percent 18% Top 30 percent 82%Source: UN Human Development Report, Trends in Global Income Distribution 9 ISITE Design
  10. 10.  86% of C-level execs have a smart phone. (most say its their primary communication tool) The most personal and immediate digital connection. ISITE Design
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  13. 13. Pier Paolo Pandolfi, MD PhD had a use case… ISITE Design
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  18. 18. Align Imagine MapBusiness Customers Activities Activities• Goals & brand • Brand perception • Ideation • Prioritization• Competition • Needs & motives • Touchpoint design • Impact analysis• Team & culture • Expectations • Co-creation• Content• Technology• Success metrics Artifacts Artifact Artifacts • Personas • Opportunity sort • Roadmap • Journey Maps • Prototype(s) • Strategic Brief ISITE Design
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  21. 21. CASE STUDY ISITE Design
  22. 22.      ISITE Design
  23. 23. Make tickets smart…not anonymous! ISITE Design
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  27. 27. Personal data Relationships Useful toolsServices Derivative use ISITE Design
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  29. 29. “ ” ISITE Design
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  33. 33.  CLTV is the metric that ultimately rules business  Duration  Value  Efficiency  Amplification ISITE Design
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  37. 37. Urgent Urgent Now Bored Bored NowRepetitive Repetitive Now ISITE Design
  38. 38. “Mobile searches convert tosales in minutes rather thandays.” ISITE Design
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  40. 40. Center for Management Development ISITE Design
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  51. 51. 3/29/2013 51 Jason Grigsby @grigs ISITE Design
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  56. 56. Strategic App Advantages App use reinforces established relationships. Apps Engagement 4.2 Websites Minutes 0.9 MinutesSources: comScore, Alexa, Flurry Analytics ISITE Design
  57. 57.  Much better visibility to location. Access to device hardware Caching for on and offline performance Clean border for pay walls. ISITE Design
  58. 58. 900 New Apps a Day ISITE Design
  59. 59. Product Marketing From the Start Customer Customer Customer Strategy Development Launch Feedback Feedback Feedback App Update ISITE Design
  60. 60. ISITE Design
  61. 61. “Revolution is measured in behavior. ” ISITE Design
  62. 62. Dave WienekeISITE Design@usefulartsdwieneke@isitedesign.com ISITE Design

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