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#webclinic19EXPERIMENT: CONTROLDesign Conversion RateControl 0.78%Treatment Long Copy vs. Short Copy

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#webclinic19EXPERIMENT: CONTROLDesign Conversion RateControl 0.78%Treatment 2.48%Relative Difference 220%220% Increase in Total ConversionThe treatment page increased the rate of conversion by 220% What you need to understand: By utilizing a single-column, long-copyapproach, the treatment better guides the prospect’s thought process andgenerates 220% more leads online.

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