4 steps towards successful international growth, a 1 slide summary of the article 'how to grow companies'

1. 4 steps towards successful international growth
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2. Fine-tune the company’s DNA
Continue to build capabilities, because
they are key to deliver on the value proposition
of your business model) and form the basis to
differentiate. Capabilities drive excellence.
As the orchestrator, communicate clear and coherent.
3. Create a business opportunity portfolio
Because context matters, start answering ‘how do
we (as a company) create value’ and ‘which capabilities
provide an advantage to which market segments’.
Describe the opportunities from value perspective.
Adapt to those opportunities which strengthen and build future capabilities.
Make sure that adapting does not eat up your competitive advantage!
4. Manage opportunities and … capabilities
Manage the action, make ‘go’ and ‘no go’
decisions, balance the opportunity reward
against the risk level, (re)allocate resources
and … manage the capabilities in order to
grow your capabilities over time.
1. Set the ambition and create value
Aim big and make a difference to your customers.
Remember that company success is an effect of
customer value and depends on the acceptance
of your offers by customers.