Malini Rao

Greater Boston Area United States

Associate Director of User Experience at Ipswitch, Inc.

Technology / Software / Internet

A UX veteran of 19 years, Malini has designed product experiences for diverse organizations – giants like Siemens Medical Systems and Oracle; Technology leaders with a cult following like Red Hat and also smaller and nimble organizations like Acquia and Ipswitch. The chief tenet that Malini advocates is ‘creative adaptation’. Malini has adapted her rigorous design training (Masters degrees from the Indian institute of technology, Mumbai and Michigan State University) to suit the needs of the domain, users and organization she served across her career. It is her proposal that out-of-the-box creativity should not be limited to the design of efficient and delightful product interfaces alone...