Dg es mobile_sales_marzo2013_
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El documento presenta una introducción a MediaMind Mobile & Tablet. Explica que MediaMind ofrece soluciones de publicidad móvil como servicio de entrega de anuncios, varios formatos móviles e informes. También describe los datos del mercado móvil que muestran su rápido crecimiento y oportunidades en formatos como display.
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Dg es mobile_sales_marzo2013_
- 1. MediaMind Mobile & Tablet Maggie Policarpo New Business Director Marzo 2013 ©2013 DG Inc. All rights reserved 1
- 2. Agenda • ¿Quienes somos? • Datos del mercado • Soluciones Móviles – Ad Serving • Formatos Móviles • Informes • Puesta on-line ©2013 DG Inc. All rights reserved 2
- 4. “As one company, we are uniquely positioned to help our customers win through powerful technology, stellar services and the delivery of innovative and effective multiscreen advertising.” ©2013 DG Inc. All rights reserved 5
- 5. DG Portfolio TreeHouse Direct Response Production PathFire Peer39 Long-form Semantic Content Advertising Syndication Intelligence Television Online VideoFusion MediaMind Cross- Intelligent Online Platform Ad Management Video Management Mijo Post- SourceE production Creative Content Resource Customizatio Library n ©2013 DG Inc. All rights reserved 6
- 7. Datos del mercado móvil
- 8. Datos del Mercado: ¿Porque invertir en móvil? En 2012, 45% de crecimiento en la inversión de marketing y publicidad en móvil (92,2€ MM) Estimación 2013, 65% de crecimiento (152,10 € MM) Los sectores, Telecomunicaciones e Internet & Automoción, suponen un 30% de la inversión total. DISPLAY: el formato con mayor futuro Fuentes2013: MMA http://www.mmaspain.com/ & http:// www.slideshare.net/mmaspain/v-estudio-de-inversin-en-marketing-y-publicidad-mvil
- 9. Datos del Mercado • El 59% de los internautas españoles tiene un ‘smartphone’ y el 77% de ellos se conecta a diario • El recuerdo publicitario tanto en el móvil como en tabletas es alto: 74% en móvil y 85% en tablet. • El uso de tablets también crece, situándose en el 23% de penetración, 15 puntos más que en 2011 • El 38% de los internautas españoles utiliza habitualmente códigos QR, un 110% más que hace un año (18% en 2011) • Hábitos de uso, en orden de uso mayor a menor> e-mail, redes sociales, contenidos, prensa, buscadores • Sistema operativo: 63% Android, 14% ios - iphone, 8% Blackberry- RIM, 7% Symbian – Nokia, 3% windows.
- 10. Datos del Mercado: engagement con TV https:// nielsenclients.peachnewmedia.com/EdutechResources/resources/bytopicid/37238/courting
- 11. Datos del Mercado: Audiencia y X- Channel http://www.foresee.com/research-white-papers/_downloads/mobile-tips-2012-foresee.pdf
- 12. Datos del Mercado: ¿Porque DISPLAY? Fuentes 2013: MMA MMA: http://www.mmaspain.com/ & http:// www.slideshare.net/mmaspain/v-estudio-de-inversin-en-marketing-y-publicidad-mvil
- 13. Datos del Mercado: No solo Standard Banner http://www.emarketer.com/Article/Mobile-Ad-Options-Expand-Incorporating-Unique-Device-Capabilities/1009681
- 15. Campañas en Móvil y Tableta pueden ser rápidos y sencillos
- 16. Ad Serving :: Partners esta qu e no sop orte ? *¿A lgún n la lista amos a e ez o y emp s cuant slo a Díno las prueb zar ante s. reali Agencia de Medios MOBILE (web & app):: •Standard •Expandibles (auto cierre o bajo click) •Intersticial TABLETA:: •Roba expandible •Mega expandible/ pushdown
- 17. Ejemplo Plan de Medios de la Agencia ▸ Mobile y Desktop (laptop PC) “campaña digital multicanal”
- 19. Set-up intuitivo y fácil Misma interfaz para moviles!
- 20. Set-up intuitivo y fácil Seleccionar el site con MOBILE
- 21. One Stop Shop Para campañas multi- canal
- 22. Demos Formatos Móvil y Tablet
- 23. MediaMind formatos moviles No mezclar “apples & oranges”
- 24. MediaMind formatos moviles 1-3 Días (montaje yytraficado) formato sencillo 1-3 Días (montaje traficado) formato sencillo http://www.mmaglobal.com/mobileadvertising.pdf http://www.iabspain.net/wp-content/uploads/downloads/2012/06/IAB-estandares-formatos-mobile-tablet-2012.pdf 22aa“n” semanas (montaje yytraficado) “n” semanas (montaje traficado) Custom Premium iPad HTML 5 Formats: Custom Executions: (full service) (full service)
- 25. Standard Banner Display 300x50 o similar (jpg/gif) Tag: Java Script o HTML5
- 26. Rich Media Formats Interstitial Interstitial Rich Media Rich Media JPG o GIF JPG o GIF Tag: HTML5 Tag: HTML5 Banner expandido (intersticial), con autocierre en 8 segundos
- 27. Rich Media Formats TAP-2-expand TAP-2-expand con VIDEO y multi- con VIDEO y multi- links (landing, links (landing, youtube, facebook, youtube, facebook, twitter, etc) twitter, etc) Rich Media Rich Media JPG o GIF + video JPG o GIF + video + urls. + urls. Rich Media Rich Media Tag: HTML5 Tag: HTML5 Ver demo (animación):http://www.mediamindspain.com/eb/users/manu/mobileTests/tap2Video_exp/ Banner expandido: HTML5 - Click 2 Video, compartir (social media)
- 28. Rich Media Formats TAP-2-GALERIA TAP-2-GALERIA Rich Media Rich Media JPG o GIF + urls. JPG o GIF + urls. Rich Media Rich Media Tag: HTML5 Tag: HTML5 • Ver demo (animación): http://dmobil.tempurl.co.il/demo.php?id=11 Banner expandido: HTML5 – Galería de imágenes
- 29. Rich Media Formats Auto-expandible Auto-expandible con VIDEO con VIDEO Rich Media Rich Media JPG o GIF + JPG o GIF + video. video. Rich Media Rich Media Tag: HTML5 Tag: HTML5 • Ver demo (animación): http://cdn.eyewonder.com/100125/753100/1657585/demo.html Banner expandido (intersticial), con autocierre en 8 segundos Click2Video / Click2Landing
- 30. Rich Media Formats: ejemplo creatividades/ materiales requeridos URL: Materiales e información sobre la producción en HTML5 https://writer.zoho.com/public/1ca43b40989a1067dd22170931515d642265747313c5cf97fbc26d4da76100df
- 31. Rich Media Formats ipad: MSN Pushdown http://mediamindspain.com/eb/users/manu/mobileTests/MSN/iPad_990x90_PushDown/
- 32. Rich Media Formats ipad: MSN roba-expandible http://www.mediamindspain.com/eb/users/manu/mobileTests/MSN/iPad_300x250_Expand_Video/
- 33. Rich Media Formats ipad: Yahoo! MFPAD expandible www.mediamindspain.com/eb/users/manu/mobileTests/_certs/yahoo/Exp_728x90x300/index.html http://adspecs.yahoo.es/mobile-es/tabletas/768x40-desplegable
- 34. Rich Media CUSTOMIZADOS HTML5 Creatividades desarrollados en HTML5. *Bajo petition
- 35. Funcionalidades adicionales - adicionales puede incluir costes Click to Call Mobile Video LBS / Geo Location Coupon Download Send-To-A-Friend Apple App Store Link Data Collection iTunes Link Multi-Touch Augmented Reality
- 36. Multiple Levels of Creative Choice HIGH Production Time CUSTOM ADAPTABLE MEDIUM TEMPLATE LOW STANDARD LOW MEDIUM HIGH Innovation
- 38. Celtra: Partner MediaMind Celtra: Ganador de los IAB Rising Star 2013 Celtra es una empresa líder en el desarrollo de formatos publicitarios de Rich Media para el móvil y tableta, permitiéndole al usuarios tener una experiencia realmente interactiva con la marca. Clicar para ver detalles del coche Ver galería de fotos Video
- 39. Celtra: Partner MediaMind Entra en nuestra Galería de demos> http://creator.celtra.com/mobile/#brand/mediamind
- 40. Ejemplos Rich y Richer!
- 41. Informes
- 42. Mobile – Online | Informes Híbridos ▸ Métricas tanto para online y mobile “comparar” **Datos solo para demo ilustritivo ***
- 43. Reporting: Ejemplo (formato servido)
- 44. MediaMind & MediaMind-Celtra 1-3 días: Html5 montado por 1- n días: Html5 montado por MDMD MDMD *pedir tiempos Posibilidad de realizar una Posibilidad de realizar una formación al equipo creativo para formación al equipo creativo en un montar las piezas de HTML FUTURO para montar las piezas Métricas: Imps / clicks / de HTML (BETA) interacciones / video Métricas: Imps / clicks / Trafficking: MDMD puede interacciones / ayudar, también hay documentación Trafficking: fase BETA, de formación MDMD hará el traficado de momento.
- 45. Puesta en marcha: 3 pasos sencillos
- 46. Coming soon…..nuevos formatos y métricas
- 47. ¡¡Muchas gracias!! Mpolicarpo@dgit.com www.facebook.com/mediamind.Spain www.mediamind.es/creative www.creativezone.mediamind.com
Editor's Notes
- Thank you for giving me the time today to introduce the new new DG. I am XXX and I work as XXX within DG – and my pleasure to be here with you all As DG, we think the industry is going through an incredibly exciting – if not challenging – though process around converging media channels. But it is our role as the leading global independent Ad technology company to continually push the envelope of what and where in order to try and bring streamlined simplicity and consistency for you – our clients – in order for you to be as effective as you can possibly be when harnessing technology for your campaigns.
- So I’d like to take us through a little about where we have come from and then share a couple of thoughts on where we see things going –both from an industry and then a product perspective. Its where we see the challenges and opportunities and how we feel we are poised now and next to help you solve some of these issues. Its about 20 minutes to put some thoughts out there. Then we would love to hand the floor over to you to get your thoughts and comments on this.
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- Well firstly its important for all the diverse components of media to be truly converged within our single company – because we ourselves know the challenges of pulling together multiple thoughts and media disciplines - and that is why we are committed as “one company” to be unified around a single mission – an single vision – to deliver the best single point of activation, rooted in innovation, for your multi screen needs.
- And that’ s why we have been excited to acquire and build an impressive portfolio of products and services that serves todays marketing needs across the fill spectrum of video-centric content and advertising roll out – whether TV or online focused. And so here are how we see our components coming together to surround the DG one company story.
- From our own offices touching every continent and major cities around the globe to support your advertising needs - our staff really do think global and act local as we are in constant communication with one another and many travel continually to get exposed to new ideas or just to share learnings – and its why many advertisers trust us to manage their global advertising needs often from a single DG point of contact.
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- Ask mediamind for an updated excel of the publisher list
- Don´t just shift your budget, create a budget for mobile, target those users who may not be navigating on their laptop Articulo: http://www.clickz.com/clickz/news/2224271/smartphones-account-for-one-in-five-hotel-bookings-on-orbitz#disqus_thread
- It is important to note that we have a very comprehensive offering which provides the agency with an effective one stop shop. Everything in one house: from Ad Serving, To Wide Publisher Reach, to formats and to unified analytics. Integrated offering provides agencies with reliable data and technology Eases effort and resources on agency end when developing and executing mobile campaign Less partners to work with, less coordination and more availability of data.
- As you know your way around the Mediamind platform – for online campaigns, you will find it VERY familiar. All campaign setup tasks are handled under the same umbrella and using consistenent and high standards of ad serving.
- As you know your way around the Mediamind platform – for online campaigns, you will find it VERY familiar. All campaign setup tasks are handled under the same umbrella and using consistenent and high standards of ad serving.
- MediaMind is able to successfully distribute digital campaigns to all the various digital end points We can ensure our clients that no matter where their target is, a tailored message from their campaign will be fittingly distributed Campaign messaging is bespoke for the environment
- Various mobile formats: (demos are available in the next few slides) Standard Banners: MMA standardized for all sizes and all devices including feature phones. Scalable Rich Media: Simple Expandable Banner and click to video: available for all script supported devices. Scalable Rich Media: Click to Video Format: available for all script supported devices. Video is using the Device player. Video is detected and optimized manually. Limited video metrics are available (video started) Mobile Flash Banner: as Android OS 2.2 is penetrating the market – Flash is enabled and will becoming relevant for those mobile devices. Custom HTML5 Formats: Build and Serve HTML5 based Rich Media ads Build Homepage-take-over of other custom made advanced HTML5 ads projects.
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- Why to develop it? Offers interaction Eliminates costs for creating landing pages For iPhone: Covers USA market 17 mil units, high market share of mobile ads Buzz Response to PointRoll For others: Worldwide coverage Rest of smartphones neglected Differentiation iPhone only 8% of 2008 smartphone sales
- We’re working with clients on future developments as part of a design partnership program –– this is how you get .to really affect the roadmap and vote for features.
- * By Custom Development.
- With Mediamind you can use your own code and we recommend mediamind ;) However, Celtra does offer many advanced formats that can help you save time.
- Mediamind –celtra video available on socialtext video password: mediamobile-celtra (descargar)
- Combines platform and service Even distribution Weighted Automatic optimization Time based
- Save it on your favorites to check out when you want!
- Click on the urls to try some cool and neat formats
- Measure paid media affect on mobile site engagement Mobile Web Analytics Integration (Google Analytics, Omniture,)
- Mediamind is a 3 rd party adserver. Celtra- mediamind would be 4 th party, so it is important to take into considerations there may be more discrepancies.
- * By Custom Development.
- Thank you. Please feel free to find out more form us at our online resource, and you can contact me direct at any of the following....