Nova Southeastern University

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs. He has served as Associate Professor of Marketing at NSU since August, 2004 where he has spearheaded development of course-ware and instructed MBA classes on social media and content marketing. After graduating with a degree in electrical engineering from the University of Notre Dame, Dr. Jim Barry completed an MBA in Marketing at DePaul University. Professor Barry received his DBA in Marketing from NSU. Professor Barry's publications have appeared in European Journal of Marketing, Journal of Marketing Management, Journal of Personal Selling & Sales Management, Journal of Services Marketing, International Journ...

content marketing social media marketing social media social videos social media education entertaining content emotional content thought leadership influence marketing mobile marketing viral youtube videos mid-funnel content social media strategy content engagement legal blogs social influence sideways marketing sales funnel social media influence content timely content relevant content useful content engaging content trusted content advocacy engagement audience development sopcial media inbound marketing social sales funnel warm calling customer experience solomo personas storytelling audience personas teaching social media 2014 predictions edutainment social video humorous advertising humor humor in advertising

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A Cross Cultural Typology of Advertising Humor

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