Lucas Fontes is a chief architect at Uken Games, which is a Rails shop that builds HTML5 and Unity3d games. They have lots of servers and data. He discussed the various tools they use for operations, monitoring, server monitoring/alerting, log crunching, visualization, and business intelligence. He then explained how New Relic can provide application monitoring out of the box or they can roll their own plugin using the New Relic Rubygem to handle configuration, API communication, and data aggregation. He provided an example NSQ plugin they created that is on GitHub.