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Sociala medier och marknadsföring - Science Park 4 feb 2014
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Henrik Löwenhamn
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En kort presentation om sociala medier och marknadsföring.
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Sociala medier och marknadsföring - Science Park 4 feb 2014
1.
Marknadsföring i sociala
medier 4 februari 2014
2.
Henrik Löwenhamn Webbkommunikatör på
Riksantikvarieämbetet Tidigare webbstrateg på JMW Kommunikation Webben på heltid sedan 2009
3.
1971! Första mejlet! ! 1978! BBS! ! 1978! USENET! ! 1994! Geocities! ! 1997! Instant messaging! ! 2002! Friendster! ! 2003! Myspace! ! 2004! Facebook! ! 2006! Twitter!
4.
5.
89%
6.
Någon gång 86% Dagligen 73%
7.
65% 2005 2013
8.
Köpa/betala varor/tjänster 84% Köpa/boka resor 71%
9.
2013: 66% 2005: 10%
10.
Varför?
11.
Måste man? Grundkurs 1A: Skaffa
en sida Kontaktuppgifter Relevans Svara på kommentarer Foto: Kristina Alexanderson (CC BY-NC-SA)
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
Vad finns det
mer? Google+ Vine Snapchat Forum Pinterest ?
24.
Sammanfattning Ja! Prova er fram
- vad passar er och era kunder?
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