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Building a Business Case for Strategic
Mee4ngs Management

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Speaker Introduc/ons
Moderator:
• Louann Cashill CMP, CMM
Panelists:
• Jami Stapelmann, Estee Lauder
• Wendy Hunt, Mentor Graphics
• Marty Hoski, Educa/onal Tes/ng Service (ETS)

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Today’s Presenta/on
1. Items to include in your business case
2. Tips to go from business case to
implementa/on
3. Success stories and how to plan for
roadblocks

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#1 – Evaluate current situa/on

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#2 - Objec/ves
Start your journey with
clear objec/ves
• Create efficiencies
• Increase visibility
• Maximize cost savings
• Support compliance
• Mi/gate risk

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#3 – Iden/fy and Isolate Risks
Risks includes:
• Reputa/on
• Market
• Financial
• Legal and regulatory
• Business opera/ons

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#4 – Proposed Strategy
Strategy
Objec/ves Ac/onable Measurable

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#5 – Jus/fica/ons and impacts

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#6 – Expected results

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#7 – Recommended rollout plan

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Thank You!