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Taller sobre Curación de contenidos en el XII Workshop REBIUN

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Taller sobre Curación de contenidos en el XII Workshop REBIUN

  1. 1. CURACIÓN DE CONTENIDOS Javier Guallar @jguallar Javier Leiva @javierleiva loscontentcurators.com
  2. 2. Curación de contenidos Javier Guallar Javier Leiva Manifiesto de Bhargava (2009) In the near future, experts predict that content on the web will double every 72 hours. The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people's hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators.
  3. 3. Curación de contenidos Javier Guallar Javier Leiva Las 5 leyes de Rosenbaum (2013) 1. La gente no quiere más contenido, quiere menos 2. Los curators son de tres tipos: expertos, editores y apasionados 3. La curation no es un hobby, es profesión y vocación 4. La curation precisa tecnología y herramientas para trabajar rápidamente 5. La curation (=alta calidad) es un contrapeso en la Red a los contenidos de baja calidad
  4. 4. Curación de contenidos Javier Guallar Javier Leiva Nuestra definición Sistema llevado a cabo por un especialista (el content curator) para una organización o a título individual, consistente en la búsqueda, selección, caracterización y difusión continua del contenido más relevante de diversas fuentes de información en la web sobre un tema (o temas) y ámbito (o ámbitos) específicos, para una audiencia determinada, en la web (tendencia mayoritaria) o en otros contextos (p.e., en una organización), ofreciendo estableciendo con ello un valor añadido y una vinculación con la audiencia/usuarios de la misma.
  5. 5. Curación de contenidos Javier Guallar Javier Leiva Perfil profesional del content curator documentaci ón marketing periodismos marca personal content curator
  6. 6. Curación de contenidos Entre Documentación y Comunicación Javier Guallar Javier Leiva
  7. 7. Curación de contenidos Sistema de content curation: las 4S's Javier Guallar Javier Leiva
  8. 8. Curación de contenidos Javier Guallar Javier Leiva
  9. 9. Curación de contenidos Javier Guallar Javier Leiva
  10. 10. Curación de contenidos Javier Guallar Javier Leiva
  11. 11. Curación de contenidos Javier Guallar Javier Leiva
  12. 12. Curación de contenidos Javier Guallar Javier Leiva
  13. 13. Curación de contenidos Javier Guallar Javier Leiva
  14. 14. Curación de contenidos Javier Guallar Javier Leiva Referencias Bhargava, Rohit (2009). “Manifesto For The Content Curator: The Next Big Social Media Job Of The Future?”. Rohit Bhargava.com, 30 septiembre http://www.rohitbhargava.com/2009/09/manifesto-for-thecontent-curator-the-next-big-social-media-job-of-the-future-.html Guallar, Javier; Leiva-Aguilera, Javier (2013). El content curator. Barcelona: Ed. UOC, col. El profesional de la información [en prensa] Rosenbaum, Steve (2013). “The coming age of the curation economy: Building context around content”. Videoink, 7 octubre http://www.thevideoink.com/features/voices/the-coming-age-of-thecuration-economy-building-context-around-content/
  15. 15. GRACIAS POR LA ATENCIÓN Javier Guallar Javier Leiva @jguallar @javierleiva jguallar@gmail.com javier@catorze.com http://www.javierleiva.info https://sites.google.com/site/sitiodejavierguallar/ loscontentcurators.com

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