The Center for Compassionate Touch LLC invites you to join us for this hour-long presentation on the Do's and Taboos of Websites (and how to make your websites sing instead of stink) by Linda Roisum of Prosperous Massage Practice. Websites are the hub of our massage business, yet many massage therapists don't have websites or have websites that don't help them increase their client base. At the conclusion of this webinar, participants will learn: 1. How to differentiate yourself (and your website) from your immediate competition. 2. How to capture leads of visitors to your website so that you can follow-up. 3. The #1 thing to have on your website that prompts clients to take action. Most MT websites don't have this. 4. What you have on your site that may be turning potential clients away never to return. name at least two essential oils or blends to encourage sleep 5. Why it is important to have a clear focus for your website. and much more....

1. Inspire U Webinar Series
Presented by
the Center for
Compassionate Touch LLC
wednesday, September 14, 2011
www.compassionate-touch.org
Wednesday, September 14, 11

2. Website
Dos and Taboos
Wednesday, September 14, 11

3. What You’ll Learn
3 things your website MUST do in
order to SELL instead of SUCK with
Dos and Taboos sprinkled throughout.
Wednesday, September 14, 11

4. Linda Roisum
Are you getting the conversions - and
therefore the money - you want from
your website?
Are you proud of your website?
Wednesday, September 14, 11

5. Selling vs. Sucking
There are 3 things that your website must do in order
to sell and not suck!
Wednesday, September 14, 11

6. 3 Things
Add
Value
Wednesday, September 14, 11

7. Do
Make them feel at home -- like
you understand their problem
and that you can solve it.
“Riches are in the Niches”
You do this by having a Target
Audience also known as Niche.
Wednesday, September 14, 11

8. Taboo
Welcome to our website. We are
We-itis or I-itis located on Prince Street in Old
Town Alexandria. We provide a
The About page should be warm, friendly, professional
about you and your staff, environment for massage that
the rest of the website relieves the pain and stress of daily
(especially the Home page) life encouraging relaxation. Each of
should be about your client our professional therapists tailors
and the particular problem their service to the individual needs
they are trying to solve. of the client.
Wednesday, September 14, 11

9. Do
Apple ranked #1 in market cap
Show Distinction,
Excellence and Service
Integrated Product Suite
Wednesday, September 14, 11

10. Taboo
not to add Valuable and Free content
Having free and valuable content in the form
of articles or blog posts:
•increases know, like and trust factor
•gives you distinction
•sets you up as the expert
Wednesday, September 14, 11

11. Do
have an articles section or a blog
- Julie Onofrio has articles
(www.massageseattle.net)
- Alexandria Therapeutic Massage - blog format
(www.alexandriatherapeuticmassage.com)
Wednesday, September 14, 11

12. Taboo
Not setting yourself apart as an
expert.
- Say you need heart surgery, who
would your rather go to the expert
or just an ordinary surgeon?
-No one will give you permission
to be the expert, you must decide
to become the expert in your
niche.
Wednesday, September 14, 11

13. Do
Have pleasing Fonts
(size and color) and
put it on a light colored
background!
http://bit.ly/ Text on dark backgrounds is
very difficult to read.
PMPWebColors
Wednesday, September 14, 11

14. Taboo
A cluttered website will
quickly turn off
customers. Clutter makes
people uncomfortable
and comes across as
unprofessional.
Wednesday, September 14, 11

15. Google is ranked #1 website worldwide
Yahoo is #4 globally
and #3 in US
Wednesday, September 14, 11

16. 3 Things
Add Capture
Value Leads
You have 6-8 seconds to Capture your website visitor
and convince them to stay and you do that with FOCUS
Wednesday, September 14, 11

17. Do
Have an Opt-in box
-It take 7 times for someone to act
-By having an opt-in box, you build your list
and run a marketing campaign with your
follow-up emails
-Email marketing software - Aweber, iContact,
Constant Contact, Get Response, Infusionsoft
Wednesday, September 14, 11

18. How to get people to opt-in?
Give them value in form of ebook or great tips
in newsletter.
Wednesday, September 14, 11

19. 3 Things
Add Capture
Sell
Value Leads
Wednesday, September 14, 11

20. Do
Get over that you are not in
sales - because you are.
“I’m not a
salesperson.”
Sell reframe as “Educate”
Website is your salesperson
24/7
Wednesday, September 14, 11

21. Taboo
Not having your
contact info
above the fold
Wednesday, September 14, 11

22. Do
Get found using
SEO
- meta description
- keywords
- relevant info
- backlinks
Wednesday, September 14, 11

23. Taboo
Not having a Call to
“Sign up for our newsletter.”
Action
“Call today to schedule.”
Decide what one thing “If you enjoyed this post, read...”
you want them to do on
each page and put it in
directive language.
Wednesday, September 14, 11

24. Do
Make it easy to buy
- Accepting credit
cards
- Online scheduling
Wednesday, September 14, 11

25. Website Training Academy
Is your website making it easy to get new
massage clients?
-step-by-step video tutorials to set up website.
-blueprint to help you make smart decisions about
your message, content, and layout.
http://bit.ly/WebTA
Wednesday, September 14, 11

26. Call To Action
1st - Add a Opt-in Box - begin capturing leads and
then you can follow-up with email campaigns
2nd - Begin to add value
3rd - Make sure you website is set up to sell (i.e.
Gift Certificates, online scheduling, etc.)
Wednesday, September 14, 11

27. Join us for our next Inspire U
Tuesday October 25, 2011 @ 8pm EST
We’ll be joined by Lisa Santoro, massage therapist and educator, who will
present
Stepping Stones to Starting a Clinical
Massage Program
Clinical massage could be an avenue of challenging and enriching employment for the massage
therapist who would like to work in a more medically oriented environment. What are some of the
stepping stones that could assist the start into the fast paced, and diverse field of hospitals,
wellness centers, or doctor’s offices? What are the some of the development skills or aspects of
massage therapy that could be useful and a great addition to a medical practice? Lisa Santoro will
cover some of the ways in which massage therapists can start a clinical massage practice.
Wednesday, September 14, 11

28. Ann Catlin, NCTMB, LMT, OTR Lisa Parenteau, BA, LMT
Owner and Director, Marketing and Training Consultant
Center for Compassionate Touch LLC Center for Compassionate Touch LLC
ann@compassionate-touch.org lisa@compassionate-touch.org
417-844-8514 617-797-7990
Wednesday, September 14, 11