Inspire U Presents: Website do's and taboos

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The Center for Compassionate Touch LLC invites you to join us for this hour-long presentation on the Do's and Taboos of Websites (and how to make your websites sing instead of stink) by Linda Roisum of Prosperous Massage Practice.
Websites are the hub of our massage business, yet many massage therapists don't have websites or have websites that don't help them increase their client base.
At the conclusion of this webinar, participants will learn:
1. How to differentiate yourself (and your website) from your immediate competition.
2. How to capture leads of visitors to your website so that you can follow-up.
3. The #1 thing to have on your website that prompts clients to take action. Most MT websites don't have this.
4. What you have on your site that may be turning potential clients away never to return.
name at least two essential oils or blends to encourage sleep
5. Why it is important to have a clear focus for your website.
and much more....

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Inspire U Presents: Website do's and taboos

  1. 1. Inspire U Webinar Series Presented by the Center for Compassionate Touch LLC wednesday, September 14, 2011 www.compassionate-touch.orgWednesday, September 14, 11
  2. 2. Website Dos and TaboosWednesday, September 14, 11
  3. 3. What You’ll Learn 3 things your website MUST do in order to SELL instead of SUCK with Dos and Taboos sprinkled throughout.Wednesday, September 14, 11
  4. 4. Linda Roisum Are you getting the conversions - and therefore the money - you want from your website? Are you proud of your website?Wednesday, September 14, 11
  5. 5. Selling vs. Sucking There are 3 things that your website must do in order to sell and not suck!Wednesday, September 14, 11
  6. 6. 3 Things Add ValueWednesday, September 14, 11
  7. 7. Do Make them feel at home -- like you understand their problem and that you can solve it. “Riches are in the Niches” You do this by having a Target Audience also known as Niche.Wednesday, September 14, 11
  8. 8. Taboo Welcome to our website. We are We-itis or I-itis located on Prince Street in Old Town Alexandria. We provide a The About page should be warm, friendly, professional about you and your staff, environment for massage that the rest of the website relieves the pain and stress of daily (especially the Home page) life encouraging relaxation. Each of should be about your client our professional therapists tailors and the particular problem their service to the individual needs they are trying to solve. of the client.Wednesday, September 14, 11
  9. 9. Do Apple ranked #1 in market cap Show Distinction, Excellence and Service Integrated Product SuiteWednesday, September 14, 11
  10. 10. Taboo not to add Valuable and Free content Having free and valuable content in the form of articles or blog posts: •increases know, like and trust factor •gives you distinction •sets you up as the expertWednesday, September 14, 11
  11. 11. Do have an articles section or a blog - Julie Onofrio has articles (www.massageseattle.net) - Alexandria Therapeutic Massage - blog format (www.alexandriatherapeuticmassage.com)Wednesday, September 14, 11
  12. 12. Taboo Not setting yourself apart as an expert. - Say you need heart surgery, who would your rather go to the expert or just an ordinary surgeon? -No one will give you permission to be the expert, you must decide to become the expert in your niche.Wednesday, September 14, 11
  13. 13. Do Have pleasing Fonts (size and color) and put it on a light colored background! http://bit.ly/ Text on dark backgrounds is very difficult to read. PMPWebColorsWednesday, September 14, 11
  14. 14. Taboo A cluttered website will quickly turn off customers. Clutter makes people uncomfortable and comes across as unprofessional.Wednesday, September 14, 11
  15. 15. Google is ranked #1 website worldwide Yahoo is #4 globally and #3 in USWednesday, September 14, 11
  16. 16. 3 Things Add Capture Value Leads You have 6-8 seconds to Capture your website visitor and convince them to stay and you do that with FOCUSWednesday, September 14, 11
  17. 17. Do Have an Opt-in box -It take 7 times for someone to act -By having an opt-in box, you build your list and run a marketing campaign with your follow-up emails -Email marketing software - Aweber, iContact, Constant Contact, Get Response, InfusionsoftWednesday, September 14, 11
  18. 18. How to get people to opt-in? Give them value in form of ebook or great tips in newsletter.Wednesday, September 14, 11
  19. 19. 3 Things Add Capture Sell Value LeadsWednesday, September 14, 11
  20. 20. Do Get over that you are not in sales - because you are. “I’m not a salesperson.” Sell reframe as “Educate” Website is your salesperson 24/7Wednesday, September 14, 11
  21. 21. Taboo Not having your contact info above the foldWednesday, September 14, 11
  22. 22. Do Get found using SEO - meta description - keywords - relevant info - backlinksWednesday, September 14, 11
  23. 23. Taboo Not having a Call to “Sign up for our newsletter.” Action “Call today to schedule.” Decide what one thing “If you enjoyed this post, read...” you want them to do on each page and put it in directive language.Wednesday, September 14, 11
  24. 24. Do Make it easy to buy - Accepting credit cards - Online schedulingWednesday, September 14, 11
  25. 25. Website Training Academy Is your website making it easy to get new massage clients? -step-by-step video tutorials to set up website. -blueprint to help you make smart decisions about your message, content, and layout. http://bit.ly/WebTAWednesday, September 14, 11
  26. 26. Call To Action 1st - Add a Opt-in Box - begin capturing leads and then you can follow-up with email campaigns 2nd - Begin to add value 3rd - Make sure you website is set up to sell (i.e. Gift Certificates, online scheduling, etc.)Wednesday, September 14, 11
  27. 27. Join us for our next Inspire U Tuesday October 25, 2011 @ 8pm EST We’ll be joined by Lisa Santoro, massage therapist and educator, who will present Stepping Stones to Starting a Clinical Massage Program Clinical massage could be an avenue of challenging and enriching employment for the massage therapist who would like to work in a more medically oriented environment. What are some of the stepping stones that could assist the start into the fast paced, and diverse field of hospitals, wellness centers, or doctor’s offices? What are the some of the development skills or aspects of massage therapy that could be useful and a great addition to a medical practice? Lisa Santoro will cover some of the ways in which massage therapists can start a clinical massage practice.Wednesday, September 14, 11
  28. 28. Ann Catlin, NCTMB, LMT, OTR Lisa Parenteau, BA, LMT Owner and Director, Marketing and Training Consultant Center for Compassionate Touch LLC Center for Compassionate Touch LLC ann@compassionate-touch.org lisa@compassionate-touch.org 417-844-8514 617-797-7990Wednesday, September 14, 11

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