Le Hai

Vietnam Vietnam

Brand, Communications & Marketing Senior Manager

Finance / Banking / Insurance

• Build, develop, supervise and align branding activities and communication campaigns to the marketing strategy within approved budget to the highest possible effectiveness • Build as well as utilize various communication channels (TV, printed publications, onlines), corporate and agency events, press relations, publicity activities to reach target audiences and the general public to promote Generali Brand as well as to support sales and marketing efforts • Conduct extensive market research and develop effective marketing strategy/initiatives/campaigns to support business lines (Individual Life, Bancassurance, Group Business) in achieving business targets • Plan, allocate and con...