Personal Information
Organization / Workplace
Sydney, Australia, NSW Australia
Occupation
Chief Data Officer & Founder
Industry
Technology / Software / Internet
Website
http://www.cbsinteractive.com.au
About
A track record of success driving significant value for businesses that leverage data, digital and analytics as a source of competitive advantage within operating environments of fast-growth or in significant transition.
Over 15 years held senior roles with P&L responsibility of programs covering strategy, planning and insights, business intelligence, data-mining, digital & direct marketing, attribution, audience growth, content marketing, conversion rate optimisation, crm and product innovation.
A key member of the Internet Advertising Bureau for several years and a regular speaker at industry events.
Former employers:
• Ogilvy
• CBS Interactive
• Telstra
• eBay
• Cap Gemini Ernst &...
- Presentations
- Documents
- Infographics
Total Search Marketing Optimization: Testing Paid vs. Organic Search
Jonathon Colman
•
13 years ago
Integrating SEO & PPC Search Marketing
Daniel Riveong
•
16 years ago