The document outlines a marketing strategy for the city of Bydgoszcz to host large international sporting events in the future through a three step process starting locally, then nationally, and eventually globally. The local strategy focuses on cooperation, atmosphere, infrastructure, and flash mobs. Nationally it emphasizes student exchanges, branding, and football. Globally, the strategy is for Bydgoszcz to create its own future and that football can connect everything.

1. Marketing strategy for
Bydgoszcz
Team Rybi Rynek

2. Bydgoszcz + big sport event = Mission
Impossible?

3. Of course it's possible!

4. (pop up)
What? Bydgoszcz?

5. International sport event...Maybe in the future?

6. Step by step
1. click: Locally
2. click: Nationally
3. click:Globally

7. Local
Cooperation
Atmosphere
Flash mob
Infrastructure

8. National
Student exchanges
Branding
Football

9. Global
Your create your own future

10. Football
connects
everything