This document contains artwork proofs for packaging of King Edward potatoes from Branston Potatoes Ltd. It includes packaging design, ingredients and cooking instructions. Notes provide guidance to the printer and supplier on checking details and approving the artwork. Scale guides, contact information and job details are also included.

1. THECLASSIC
STOCKINGFILLER
3
TES0010138
LIKELEMONSDRESSED
INELFCOSTUMES
2
TES0010138
FORWHENYOU’VEHAD
ENOUGHOFMINCEPIES
3
TES0010138
DON’TMISTAKETHEM
FORBAUBLES
3
TES0010138
SOMETHINGTOADDTO
YOURCHRISTMASSPIRITS
Sign off: Please check full contents/details before approving this artwork.
The Artwork Agency will not be liable for any errors or omissions after client approval.
Notes to all:
Tesco would like to draw attention to pink notes. If they have not been answered by the relevant parties we believe
this to mean the note is not relevant and does not need to be acted upon.
No responsibility will be taken by the Artwork Agency for any anomalies arising before, during or after going to
plate or print as a result of not answering these queries.
How to view this PDF
Adjust your preferences within Acrobat as follows: Edit Menu>Preferences>Page Display>Check Overprint
Preview is ON (or Off until it displays correctly). This PDF may contain White/Varnish Separations that will be
displayed as a solid colour, if you need these separations turned off this can be done as follows:
View Menu> Navigation Panels> Layers, you can then turn off layers that relate to White/Varnish.
To Printer:
Please check this proof for:
1. Correct cutter / machine drawing and date stamp area etc.
2. Correct orientation.
3. Number of colours.
4. Any technical information e.g. bleeds or non print areas etc.
5. Minimum type sizes.
6. Any pre-press issues e.g. rationalisation of colours, Repro
specifications, proofing requirements and digital format requirements.
To Supplier:
Please check this proof for:
1. Correct cutter / machine drawing and date stamp area etc.
2. Correct orientation.
3. Correct photography (if applicable).
4. Any technical information and back of pack details.
IT IS THE PRINTER’S RESPONSIBILITY
TO APPLY ANGLES & LPI
PLEASE NOTE: Due to the speed of the
approval process, the Artwork Agency will
NOT wait for approval before progressing to
repro, but any late amends at repro stage
could delay the launch and will incur costs.
This artwork has been provided from a
previous artwork and repro company.
PLEASE NOTE: YOUR APPROVAL
COVERS THE ENTIRE ARTWORK.
ALL INFORMATION MUST BE CHECKED.
QUALITY
& CARE
We
have cov
ere
d the
se potatoes to
ensur
e tha
t the
y rea
ch you in the
best possible
con
dition
STOREI
N
A
COOL, DARK PLACE
BRITISH
POTATOES
EDWARD
KING
THE UNDISPUTED KING
OF CHRISTMAS DINNER
QUALITY
& CARE
We
have cov
ere
d the
se potatoes to
ensur
e tha
t the
y rea
ch you in the
best possible
con
dition
STOREI
N
A
COOL, DARK PLACE
BRITISH
POTATOES
EDWARD
KING
THE UNDISPUTED KING
OF CHRISTMAS DINNER
KING
POTATOES
EDWARD
QUALITY
& CARE
We
have cov
ere
d the
se potatoes to
ensur
e tha
t the
y rea
ch you in the
best possible
con
dition
STOREI
N
A
COOL, DARK PLACE
THE UNDISPUTED KING
OF CHRISTMAS DINNER
Potatoes.
Keep in a cool, dark place.
Best before: see front of pack.
Energy
Fat
of which saturates
Carbohydrate
of which sugars
Fibre
Protein
Salt
Pack contains 10 servings
*Reference intake of an average
adult (8400kJ / 2000kcal)
865kJ
204kcal
0.5g
<0.1g
43.0g
1.5g
3.3g
5.3g
<0.1g
346kJ
82kcal
0.2g
<0.1g
17.2g
0.6g
1.3g
2.1g
<0.1g
Typical values A typical 250g
serving contains
100g
contains
10%
1%
<1%
2%
<1%
%
RI*
8400kJ
2000kcal
70g
20g
90g
6g
RI* for an
average adult
Nutrition
Thiamin (B )
Folic Acid
NRV = Nutrient Reference Value
0.5mg (48% NRV)
87.5µg (44% NRV)
0.2mg (19% NRV)
35.0µg (18% NRV)
Typical values A typical 250g
serving contains
100g
contains
Vitamins/Minerals
For boiled
Peel potatoes and if needed cut into evenly sized pieces. Place in
a saucepan and cover with boiling water. Return to the boil, cover
and simmer for 15–20 minutes until tender. Drain and serve.
For mash
Follow the hob instructions. After draining return to a warm hob
for 1 minute to dry. Add milk, butter and seasoning according to
preference. Mash until creamy smooth and serve.
Hob
15–20 mins
Cooking instructions
Remove all packaging. Wash potatoes.
All appliances vary, these are guidelines only.
Check food is piping hot throughout before serving.
For roasts
Pre-heat oven. Put 2–4 tablespoons of vegetable oil in a roasting
tin and place in oven. Peel and cut potatoes into evenly sized
pieces and parboil for 10 minutes. Drain thoroughly removing
excess water; shake in pan to roughen the surfaces of the
potatoes. Carefully transfer the potatoes into the hot roasting tin,
turn in the oil and season. Return to the oven for 55–60 minutes,
turning occasionally until golden (no darker).
65–75 mins
200°C/Fan180°C/Gas6From
chilled:
Oven
Our promise
We are happy to refund or replace any Tesco product which falls
below the high standard you expect. Just ask any member of staff.
This does not affect your statutory rights.
We are here to help:
Freephone 0800 50 55 55, Mon–Sat, 9am–6pm.
Shop on-line at www.tesco.com
Packed in the U.K. for Tesco Stores Ltd., Cheshunt EN8 9SL, U.K.
© Tesco 2014.
BAG - PLASTIC
Not currently recycled
2.5kg
DIRECTIONS
PREHEAT THE OVEN TO GAS 4, 180°C, FAN 160°C. HEAT THE OLIVE
OIL IN A PAN. ADD THE ONIONS AND A PINCH OF SALT, AND GENTLY
COOK, STIRRING OCCASIONALLY, FOR 8-10 MINUTES UNTIL
SOFTENED. STIR IN THE ROSEMARY AND NUTMEG.
PUT A LAYER OF POTATOES IN THE BASE OF AN OVENPROOF DISH,
THEN A LAYER OF THE ONION MIX, DOT WITH BUTTER AND SEASON.
KEEP LAYERING UP, FINISHING WITH A LAYER OF POTATOES DOTTED
GENEROUSLY WITH BUTTER.
POUR IN THE STOCK AND BAKE FOR 1 HOUR UNTIL GOLDEN
AND BUBBLING.
KING EDWARD
POMMES
BOULANGÈRE
INGREDIENTS
1 TBSP OLIVE OIL
2 ONIONS, SLICED
2 SPRIGS ROSEMARY,
LEAVES CHOPPED
GRATED NUTMEG
750G (1 LB) KING
EDWARD POTATOES,
VERY THINLY SLICED
25G (1OZ) BUTTER
300ML ( PT) CHICKEN
STOCK
What is NURTURE?
NURTURE was launched in 1992, to ensure Tesco
delivered world class quality fruit and vegetables.
At Tesco we use one standard, NURTURE, to
ensure our fruit and vegetables are grown in an
environmental and responsible way. For more
information please visit:
www.tesco.com/nurture
Our promise
We are happy to refund or replace any Tesco product which falls
below the high standard you expect. Just ask any member of staff.
This does not affect your statutory rights.
We are here to help:
Freephone 0800 50 55 55, Mon–Sat, 9am–6pm.
Shop on-line at www.tesco.com
Packed in the U.K. for Tesco Stores Ltd., Cheshunt EN8 9SL, U.K.
© Tesco 2014.
BAG - PLASTIC
Not currently recycled
2.5kg
DIRECTIONS
PREHEAT THE OVEN TO GAS 4, 180°C, FAN 160°C. HEAT THE OLIVE
OIL IN A PAN. ADD THE ONIONS AND A PINCH OF SALT, AND GENTLY
COOK, STIRRING OCCASIONALLY, FOR 8-10 MINUTES UNTIL
SOFTENED. STIR IN THE ROSEMARY AND NUTMEG.
PUT A LAYER OF POTATOES IN THE BASE OF AN OVENPROOF DISH,
THEN A LAYER OF THE ONION MIX, DOT WITH BUTTER AND SEASON.
KEEP LAYERING UP, FINISHING WITH A LAYER OF POTATOES DOTTED
GENEROUSLY WITH BUTTER.
POUR IN THE STOCK AND BAKE FOR 1 HOUR UNTIL GOLDEN
AND BUBBLING.
KING EDWARD
POMMES
BOULANGÈRE
INGREDIENTS
1 TBSP OLIVE OIL
2 ONIONS, SLICED
2 SPRIGS ROSEMARY,
LEAVES CHOPPED
GRATED NUTMEG
750G (1 LB) KING
EDWARD POTATOES,
VERY THINLY SLICED
25G (1OZ) BUTTER
300ML ( PT) CHICKEN
STOCK
What is NURTURE?
NURTURE was launched in 1992, to ensure Tesco
delivered world class quality fruit and vegetables.
At Tesco we use one standard, NURTURE, to
ensure our fruit and vegetables are grown in an
environmental and responsible way. For more
information please visit:
www.tesco.com/nurture
Potatoes.
Keep in a cool, dark place.
Best before: see front of pack.
Energy
Fat
of which saturates
Carbohydrate
of which sugars
Fibre
Protein
Salt
Pack contains 10 servings
*Reference intake of an average
adult (8400kJ / 2000kcal)
865kJ
204kcal
0.5g
<0.1g
43.0g
1.5g
3.3g
5.3g
<0.1g
346kJ
82kcal
0.2g
<0.1g
17.2g
0.6g
1.3g
2.1g
<0.1g
Typical values A typical 250g
serving contains
100g
contains
10%
1%
<1%
2%
<1%
%
RI*
8400kJ
2000kcal
70g
20g
90g
6g
RI* for an
average adult
Nutrition
Thiamin (B )
Folic Acid
NRV = Nutrient Reference Value
0.5mg (48% NRV)
87.5µg (44% NRV)
0.2mg (19% NRV)
35.0µg (18% NRV)
Typical values A typical 250g
serving contains
100g
contains
Vitamins/Minerals
For boiled
Peel potatoes and if needed cut into evenly sized pieces. Place in
a saucepan and cover with boiling water. Return to the boil, cover
and simmer for 15–20 minutes until tender. Drain and serve.
For mash
Follow the hob instructions. After draining return to a warm hob
for 1 minute to dry. Add milk, butter and seasoning according to
preference. Mash until creamy smooth and serve.
Hob
15–20 mins
Cooking instructions
Remove all packaging. Wash potatoes.
All appliances vary, these are guidelines only.
Check food is piping hot throughout before serving.
For roasts
Pre-heat oven. Put 2–4 tablespoons of vegetable oil in a roasting
tin and place in oven. Peel and cut potatoes into evenly sized
pieces and parboil for 10 minutes. Drain thoroughly removing
excess water; shake in pan to roughen the surfaces of the
potatoes. Carefully transfer the potatoes into the hot roasting tin,
turn in the oil and season. Return to the oven for 55–60 minutes,
turning occasionally until golden (no darker).
65–75 mins
200°C/Fan180°C/Gas6From
chilled:
Oven
Our promise
We are happy to refund or replace any Tesco product which falls
below the high standard you expect. Just ask any member of staff.
This does not affect your statutory rights.
We are here to help:
Freephone 0800 50 55 55, Mon–Sat, 9am–6pm.
Shop on-line at www.tesco.com
Packed in the U.K. for Tesco Stores Ltd., Cheshunt EN8 9SL, U.K.
© Tesco 2014.
BAG - PLASTIC
Not currently recycled
2.5kg
DIRECTIONS
PREHEAT THE OVEN TO GAS 4, 180°C, FAN 160°C. HEAT THE OLIVE
OIL IN A PAN. ADD THE ONIONS AND A PINCH OF SALT, AND GENTLY
COOK, STIRRING OCCASIONALLY, FOR 8-10 MINUTES UNTIL
SOFTENED. STIR IN THE ROSEMARY AND NUTMEG.
PUT A LAYER OF POTATOES IN THE BASE OF AN OVENPROOF DISH,
THEN A LAYER OF THE ONION MIX, DOT WITH BUTTER AND SEASON.
KEEP LAYERING UP, FINISHING WITH A LAYER OF POTATOES DOTTED
GENEROUSLY WITH BUTTER.
POUR IN THE STOCK AND BAKE FOR 1 HOUR UNTIL GOLDEN
AND BUBBLING.
KING EDWARD
POMMES
BOULANGÈRE
INGREDIENTS
1 TBSP OLIVE OIL
2 ONIONS, SLICED
2 SPRIGS ROSEMARY,
LEAVES CHOPPED
GRATED NUTMEG
750G (1 LB) KING
EDWARD POTATOES,
VERY THINLY SLICED
25G (1OZ) BUTTER
300ML ( PT) CHICKEN
STOCK
What is NURTURE?
NURTURE was launched in 1992, to ensure Tesco
delivered world class quality fruit and vegetables.
At Tesco we use one standard, NURTURE, to
ensure our fruit and vegetables are grown in an
environmental and responsible way. For more
information please visit:
www.tesco.com/nurture
Scale guide
Printer information
Ultimate Packaging Ltd, Pegasus Way, Europarc,
Grimsby, North East Lincolnshire, DN37 9TS. England
9211
Supplier information Oracle Code
Branston Potatoes Ltd
Invoice codesColours
Approval
Design:
BAG / BAGMV, AMC x 2, AMC x 2
Category:
Pre-production manager:
Printer please read
PQM for Spot colour evaluation
(Printer will be evaluated under below criteria)
All measurements will be digital inclusive of varnish and substrate.
NOTE: Measurements taken pre-lamination
Device: Spectrophotometer (Xrite Exact or Spectro Eye) Netprofiled
Software: Colour IQC (All measurements taken via software, not directly
from device)
Illuminate: D50
Whitebase: Absolute
Angle: 2 Degrees
Filter: None
Delta E Formula: 2000
Tolerance: <2.00
NOTE: Pantone colours will be evaluated to digital Pantone + libraries
(Do not visually evaluate to pantone book) Special colours will be
evaluated to cxf data (this will be provided with hard copy visual sample)
Sample request:
Please provide full press sheet and 6 fully die-cut
ARTWORK
VERSION No.
REPRO
VERSION No. 1
7
Job details
Contact information
Specification
Internal studio reference
15523
Barcode approval
Approved Failed
Reason
EAN Number: 10026885
BWR: -60
Magnification: 120%
Spec version: N/A
Tesco job reference: TPNB/Range number
050744564
Job description: King Edwards 2.5kg-BRANSTON
Project type: Redesign
Category: Produce Range: PROD- XMAS REDESIGN
POTATOES- WEEK 27
Process:
Substrate:
Packaging Type:
Cutter Guide Ref:
Overall Dimensions:
Artwork Scale:
Line Spec (mm): Pos:
Flexo
Clear Substrate
Bag
Branston 2.5kg short
cutter - 2405
630mm x 330mm
100%
FIR Compliant: Yes
Min Point Size Used: 6.6pt
0.1mm Neg: 0.2mm
Tesco TM: Laura Drew
Design Manager: Leon Colven
PM Contact: Becky Cook
Design Agency: R Design
By submitting your comments on tescodesign.com you are accepting that the oracle/supplier number and
charges are correct. You will be charged the cost as per the Tesco Price Matrix. As per existing process,
Ultimate Packaging (Flexo) Grimsby
25.00 mm 105.00 mm 35.00 mm 35.00 mm 230.00 mm 35.00 mm 35.00 mm 105.00 mm 25.00 mm
75.00 mm 75.00 mm200.08 mm
630.00 mm
25.00 mm
280.00 mm
25.00 mm
250.00 mm 280.00 mm 330.00 mm
580.00 mm
25.00 mm 105.00 mm 35.00 mm 35.00 mm 230.00 mm 35.00 mm 3
75.00 mm 200.08 mm
630.00 mm
25.00 mm
280.00 mm
25.00 mm
580.00 mm
BRITISH EXPRESS
25.00 mm 105.00 mm 35.00 mm 35.00 mm 230.00 mm 35.00 mm 35.00 mm 105.00 mm 25.00 mm
75.00 mm 75.00 mm200.08 mm
630.00 mm
25.00 mm
280.00 mm
25.00 mm
250.00 mm 280.00 mm 330.00 mm
580.00 mm
GENERIC
Sign off: Please check full contents/details before approving this artwork.
The Artwork Agency will not be liable for any errors or omissions after client approval.
Notes to all:
Tesco would like to draw attention to pink notes. If they have not been answered by the relevant parties we believe
this to mean the note is not relevant and does not need to be acted upon.
No responsibility will be taken by the Artwork Agency for any anomalies arising before, during or after going to
plate or print as a result of not answering these queries.
How to view this PDF
Adjust your preferences within Acrobat as follows: Edit Menu>Preferences>Page Display>Check Overprint Preview
is ON (or Off until it displays correctly). This PDF may contain White/Varnish Separations that will be displayed as a
solid colour, if you need these separations turned off this can be done as follows:
View Menu> Navigation Panels> Layers, you can then turn off layers that relate to White/Varnish.
To Printer:
Please check this proof for:
1. Correct cutter / machine drawing and date stamp area etc.
2. Correct orientation.
3. Number of colours.
4. Any technical information e.g. bleeds or non print areas etc.
5. Minimum type sizes.
6. Any pre-press issues e.g. rationalisation of colours, Repro
specifications, proofing requirements and digital format requirements.
To Supplier:
Please check this proof for:
1. Correct cutter / machine drawing and date stamp area etc.
2. Correct orientation.
3. Correct photography (if applicable).
4. Any technical information and back of pack details.
IT IS THE PRINTER’S RESPONSIBILITY
TO APPLY ANGLES & LPI
PLEASE NOTE: Due to the speed of the
approval process, the Artwork Agency will
NOT wait for approval before progressing to
repro, but any late amends at repro stage
could delay the launch and will incur costs.
STRATEGIC PARTNERSHIP - COVERIS
Tesco has awarded Coveris the status of Strategic
Partner for the supply Produce Packaging. Coveris
provides exceptional expertise and quality whilst
ensuring a competitive benchmark. Artwork is set
amend to an alternative supplier please advise.
This artwork has been provided from a
previous artwork and repro company.
PLEASE NOTE: YOUR APPROVAL
COVERS THE ENTIRE ARTWORK.
ALL INFORMATION MUST BE CHECKED.
BRITISH BRITISHBAG - PLASTIC
Not currently recycled
BAG - PLASTIC
Not currently recycled
Scale guide
Printer information
Release - see info England
4436
5794
3018
4415
Supplier information Oracle Code
Kettle Produce Ltd
Sparky Pac LTD
Alan Bartlett & Sons
Huntapac Produce Limited
Invoice codesColours
Approval
Design:
BAG / BAGMV x 3, AMC x 4 / BAGMV, AMC x 5, AM x 5
Category:
Pre-production manager:
Printer please read
PQM for Spot colour evaluation
(Printer will be evaluated under below criteria)
All measurements will be digital inclusive of varnish and substrate.
NOTE: Measurements taken pre-lamination
Device: Spectrophotometer (Xrite Exact or Spectro Eye) Netprofiled
Software: Colour IQC (All measurements taken via software, not directly
from device)
Illuminate: D50
Whitebase: Absolute
Angle: 2 Degrees
Filter: None
Delta E Formula: 2000
Tolerance: <2.00
NOTE: Pantone colours will be evaluated to digital Pantone + libraries
(Do not visually evaluate to pantone book) Special colours will be
evaluated to cxf data (this will be provided with hard copy visual sample)
Sample request:
Please provide full press sheet and 6 fully die-cut
ARTWORK
VERSION No.
REPRO
VERSION No. X
6
Job details
Contact information
Specification
Internal studio reference
14876
Barcode approval
Approved Failed
Reason
EAN Number: 10042168
03041437
BWR: -108
Magnification: 120%
Spec version: N/A
Tesco job reference: TPNB/Range number
054658251 / 57484301
Job description: Parsnip 500g x 5
Project type: Redesign
Category: Produce Range: PROD- REDESIGN PARSNIPS-
WEEK 27
Process:
Substrate:
Packaging Type:
Cutter Guide Ref:
Overall Dimensions:
Artwork Scale:
Line Spec (mm): Pos:
Flexo
Clear Substrate
BAG
as per DID23177
500mm x 300mm
100%
FIR Compliant: Yes
Min Point Size Used: 6.6pt
0.25mmNeg:0.3mm
Tesco TM: Laura Drew
Design Manager: Leon Colven
PM Contact: Becky Cook
Design Agency: R Design
By submitting your comments on tescodesign.com you are accepting that the oracle/supplier number and
charges are correct. You will be charged the cost as per the Tesco Price Matrix. As per existing process,
BPI (Flexo) Worcester (VMB)
EXPRESSBRITISH
TES0010138
GENERIC
CARROTS
BRITISH
CARROTS
BRITISH
1kg
BAG - PLASTIC
Not currently recycled
1kg
BAG - PLASTIC
Not currently recycled
Scale guide
Invoice codesColours
Approval
BAG / BAGMV x 2, AMC x 3, AM
ARTWORK
VERSION No.
REPRO
5
Barcode approval
Approved Failed
Reason
By submitting your comments on tescodesign.com you are accepting that the oracle/supplier number and
charges are correct. You will be charged the cost as per the Tesco Price Matrix. As per existing process,
285mm
285mm
BRITISH EXPRESS
285mm
GENERIC
TESCO FRESH PRODUCE Christmas repackaging