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Milk
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Launched in 1993
Created by Goodby, Silverstein & Partners
For the California Milk Processor Board
One of the most famous and influential campaigns in history
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Apparently, it's not cool to drink milk when you're a
teenager but it is super cool to drink sports drinks and
sodas. Change that.
7. “We launched the Power of 9 campaign searching for teen
girls who live life by their own rules and are proud milk
drinkers. Our goal was to show the power of milk's 9 essential
nutrients by bringing together 9 outstanding individuals.”
8. “The 9 will become the next Milk Mustache celebrities and have a chance to
empower other teen girls to make the right choices”
