41. (some) References….
Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for
a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs
(60%), Facebook (43%), and Twitter (40%). (Marketing Charts)
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation
enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media.
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.”
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
% of marketers have generated leads using Twitter, and 20% have closed deals.
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
55% of all Twitter users use the service to share links to news stories, and 53% retweet others.
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
57% of B2B marketers say SEO has the biggest impact on their lead generation goals.
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and
outbound leads (2%).”
Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
Editor's Notes
Americans spend more time using social networks more than they do e-mail.In June alone, U.S. Internet users spent about 22.7% of their online time on social networking sites (up from 15.8% a year ago.)One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99 Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media.Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
Americans spend more time using social networks more than they do e-mail.In June alone, U.S. Internet users spent about 22.7% of their online time on social networking sites (up from 15.8% a year ago.)One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes.Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99 Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media.Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
First we need to establish who our audience is for each social media outlet and how we can pursue our future audience.
The ideal future audience is not corporations on twitter, Facebook, etc.. But it’s real people with their own private accounts. Imaginatik needs to reach out to VPs, CIOs and high influencers who have a large reach. The future audience should be active in innovation: tweeting about it, blogging about it, what have you. To find these, we need to be active in groups and conversations going on. Groups and conversations regarding innovation and that include thought leaders in innovation or product development at top companies.BEWARE: Company Facebook pages are maintained by social media experts, not CIOs and VPs.
Some side audiences we can shoot for to obtain exposure for Imaginatik are personal bloggers, tweeters, innovation writers and media contacts. If we develop a relationship with these key people, through direct messaging or providing material for them, we can gain exposure. Imaginatik may be included in their writing . If these people have a huge influence/large audience, then we gain exposure.
So how are we going to go about obtaining a quality future audience? We’re going to consistently1. Search: for those who are innovation active and influencers. Search those hashtagging innovation, tweeting at our company and current followers2. Engage: those we find in direct message, respond to their messages, Following them3. Then provide them with quality content- give them information and adoration and they will follow us. 4. In return, we will follow them5. One of the most important steps is maintaining our relationship. Continuing to directly contact these audiences. Direct message them, hashtag, tweet, etc..
Our current Twitter audience consists of those we are following, those who follow us and those who are hashtagging #Imaginatik.We are following a mix of current and past clients as well as innovative companies and innovation focused individuals. We have very little CIOs and VPs.Imaginatik has a large amount of personal accounts following us. Most accounts are individuals who tweet about innovation. There are no CIOs and very few VPs following Imaginatik. This must be fixed. 40% of Imaginatik followers are in the U.S. We MUST remember that this is not a numbers game. We need to focus on the quality of our followers. QUALITY > Quantity
Most Twitter traffic comes from direct link clicks and Facebook. Recently, tweeting has picked up in July resulting in more twitter site visits and more mentions of #Imaginatik. The webinar spurred many to hashtag Imaginatik and spread the webinar announcement.
1. Search: Those who are innovation active and influencers. Search those hashtagging innovation, tweeting at our company and current followers2. Engage: Direct message, respond to one of their tweets, Follow them3. Provide them with information and adoration and they will follow4. They will Follow our page5. DM, Hashtag, Tweet at, Respond, etc
Even though we have few likes, we have an extended reach at 817 in U.S. 817 is a good number because we know that our material has potential to be shared and go viral.It is important to maintain a Facebook, however it does not influence our B2B as much as LinkedIn or Twitter are capable of.
36% of our current group members hold a position of Director or above which is in our future audience target range. 16% of members are involved in business development. This is not totally discouraging through because there are many job titles. This statistic just points out that 16% are in the business development function. Customer acquisition is very high for LinkedIn. In a recent poll, 61% of B2B businesses have acquired a customer via LinkedIn. HOORAY!
We’ve experienced a decrease in LinkedIn group members. Discussions are continuing as seen in the top graph, however we are not generating enough group traffic and engaging our current members to invite other members.
To fix our LinkedIn problems, we must acquire quality members.
B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most importantfactor (64%) in search, behind only strong content (82%). (BtoB Magazine)Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
Over the last month, our website was visited 3,318 times and had 10,762 page views. The majority of visitors were new visitors! This is key as we are trying to generate more leads.
Visit- how many individuals have visited the pagePage View-shows the number of total page downloads regardless of how many computers have executed that page/ “reloads"
Innovation is the most popular blog topic. In the past month, the busiest day had 224 views! Our blog is generating decent traffic. Not all readers are commenting though. It would be great if we could engage readers into commenting.There are 86 followers of the blog. We should pitch “following” our blog more over our social media outlets.Readers are generally led to the blog through search engines or our website: imaginatik.com
having acquired a customer through the professional network, followed by company blogs (60%)
Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)Read more at http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/#trE8PrZMguKCD4oR.99
