Personal Information
Organization / Workplace
Austin, Texas Area United States
Occupation
Co-Founder
Industry
Medical / Health Care / Pharmaceuticals
About
The Mastermind behind a ground-breaking festival that converges fitness with wearable tech and beacon technology to deliver the future of fitness.
Coupled with immersive experience design, the FRESH Festival is designed to incentivize discovery, allow consumers to engage and internalize the experience of connected fitness while giving sponsors real-time deep market research about the country's hottest fitness markets.
From brand strategy, sales strategy and recruiting a seasoned team of festival managers and producers, Laura drove the project drove the idea from concept, to design, to production. In collaboration with the Freach Design, Laura directed the creative vision and aestheti...