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Lalo Huber - Estrategia de empresa y RH

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Lalo Huber - Estrategia de empresa y RH

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lalo Huber - Estrategia de empresa y RH

  1. 1. UNR - Análisis de Recursos Humanos y Organizacional Estrategia de empresa y RH Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Mayo 2003 Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 1
  2. 2. UNR - Análisis de Recursos Humanos y Organizacional Rol de RH en relación a la estrategia de empresa  1. RH es inexistente  2. RH se limita a temas técnicos  Depende de áreas administrativas  Ej: Liquidación de sueldos  3. RH participa solo en la ejecución del plan estratégico  La línea controla totalmente las decisiones estratégicas  4. RH participa en forma pasiva en el desarrollo del plan estratégico  Aportando información  5. RH participa en forma activa en el desarrollo del plan estratégico  Rol de socio estratégico  Core competencies Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 2
  3. 3. UNR - Análisis de Recursos Humanos y Organizacional Administración “Tradicional”  Ideas de la Administración “Contable” y “Operativa” Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com  Supervivencia aislada  Hacia adentro  Orden  Control  Mantener  Estructura  Registro  Procedimientos  Hay otros pero “no influyen”  El contexto no cambia  Solo debo cuidarme para no decaer... 3
  4. 4. UNR - Análisis de Recursos Humanos y Organizacional Administración “Moderna”  Ideas de la Administración Estratégica Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com  Competencia  Contra otros  Ganar  Atacar  Enemigos  Campo de batalla  Ser el primero  Aplastar a la competencia  Tomar posiciones  Estrategia de ataque  Estrategia de defensa  Súper-tecnología  Depredación 4
  5. 5. UNR - Análisis de Recursos Humanos y Organizacional Administración “Moderna”  Ideas de la Administración “Holística” Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com  Cooperación  Con otros  Alianzas  Integración  Consideración a la persona  Sentido al trabajo  Progreso sin depredación  Ecología  Ergonometría  Reciclabilidad  Conciencia planetaria  Convivencia  Ayuda mutua 5
  6. 6. UNR - Análisis de Recursos Humanos y Organizacional Evolución de la Administración  Administración “contable”  No hay cambio... principalmente se trata de REGISTRAR lo que ya pasó  Administración “operativa”  No hay cambio... principalmente se trata de controlar lo que está pasando  Administración “estratégica”  El cambio es CONTRA otros... y es para GANAR!  Administración “holística”  El cambio es ENTRE TODOS... y es para MANTENER Y PROGRESAR! Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 6
  7. 7. UNR - Análisis de Recursos Humanos y Organizacional Las dos dimensiones Gerencia estratégica LEADERSHIP! Cambio Gerente Estratégico (líder) Plan Estratégico Creación / flexibilidad Desestructurar Sin reglas Largo plazo Facturación a largo plazo Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Gerencia operativa MANAGEMENT! Mantenimiento Gerente Operativo Plan operativo Rutina / rigidez Controlar Normas/Procedimientos Corto plazo Facturación hoy 7
  8. 8. UNR - Análisis de Recursos Humanos y Organizacional Management vs. leadership Leadership: Doing the Right Things! Management: Doing the Things Right! Management + Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Muerte lenta EXITO Inacción Muerte rápida - Leadership + 8
  9. 9. UNR - Análisis de Recursos Humanos y Organizacional Estrategia en sentido amplio  La estrategia en organizaciones sin fines de lucro y en organizaciones en general Simplemente el modo en Simplemente el modo en que la organización piensa que la organización piensa alcanzar sus objetivos de alcanzar sus objetivos de largo plazo, cualesquiera largo plazo, cualesquiera sean éstos!! sean éstos!! Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 9
  10. 10. UNR - Análisis de Recursos Humanos y Organizacional Niveles organizacionales  Niveles organizacionales de estrategia EEtra sst t raegia tegi to a to -d p o p-do n w wn Corporación Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Compañía UEN Función Función 10
  11. 11. UNR - Análisis de Recursos Humanos y Organizacional Dimensiones de la estrategia  Definición de la estrategia  Dimensiones a definir • QUE - Producto / Servicio • COMO INT - Proceso • QUIEN/DONDE – Mercado • COMO EXT - Comunicación Empresa u organización Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Producto / Servicio -FISICO -COMUNICACIONAL Mercado 11
  12. 12. UNR - Análisis de Recursos Humanos y Organizacional El Proceso Estratégico en las empresas Situación actual Voluntad de cambio Misión / Visión / Valores Exploración interna F/D Análisis FODA / SWOT Preparación del cambio Exploración externa O/A Identificación y selección de ventajas competitivas Definición de la estrategia Prod / Servicio Proceso Mercado Comunic. Plan estratégico Desestructuración y cambio! Afianzamiento del cambio Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Implementación del cambio Situación deseada 12
  13. 13. UNR - Análisis de Recursos Humanos y Organizacional La estrategia intuitiva  Misión  El servicio que la organización pretende prestarle a la sociedad  Expresión emocional de los dueños de la organización  Rol de ARH • Conocedor de las Core competencies • Adalid del Capital humano y por lo tanto del Knowledge management  Visión  Hasta dónde pretende llegar la organización en el horizonte de planeamiento  Rol de ARH Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com • Know how y capacidad disponible • Adalid del change management 13
  14. 14. UNR - Análisis de Recursos Humanos y Organizacional La estrategia intuitiva  Valores  Variable fundamental para la ARH  Comportamientos que serán fomentados en la organización  Comportamientos que establecerán la cultura de la empresa  Cómo se fomentarán..?  Qué pasa en las organizaciones que no hacen culture management..? Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 14
  15. 15. UNR - Análisis de Recursos Humanos y Organizacional Exploración interna  ¿Qué hay para “explorar”..?  Management  Organización  RRHH • • • • • Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com CORE COMPETENCIES! Niveles de motivación Niveles de capacitación Capital humano Cantidad y calidad de recursos  Cadena de valor  Procesos  Informática  Tecnología  Cartera de productos  Infraestructura 15
  16. 16. UNR - Análisis de Recursos Humanos y Organizacional La cadena de valor Integración vertical Control Proveedores Proveedores Entrada Producción Salida Clientes Clientes Cadena de valor Valor agregado! Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Integración hacia atrás Integración hacia adelante 16
  17. 17. UNR - Análisis de Recursos Humanos y Organizacional La cadena de valor según Porter  Funciones staff y de línea Areas de Areas de “línea” “línea” Logística de entrada Producción Logística de salida Contabilidad / Finanzas Areas Areas “staff” “staff” Sistemas de información Recursos Humanos Auditoría, etc... Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 17
  18. 18. UNR - Análisis de Recursos Humanos y Organizacional Exploración interna Crecimiento del mercado  Matriz BCG (Boston Consulting Group) Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com ? Participación relativa en el mercado 18
  19. 19. UNR - Análisis de Recursos Humanos y Organizacional Exploración interna  Prácticas de exploración interna  Análisis de competencias • Core competencies  Auditoría de RH  Benchmarking • Comparación con el mejor en el proceso  Activity-based costing • Overhead no a los productos sino a las actividades  Added-value analysis • Toda actividad debe agregar valor Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com  Balanced scorecard 19
  20. 20. UNR - Análisis de Recursos Humanos y Organizacional Exploración externa  La empresa como integrante de un “todo” Individuos Marco legal Gobierno Otras empresas Proveedores Condiciones climáticas Instituciones Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Potenciales Clientes Situación social Empresa Empresa Familias Competidores Aliados Situación económica Proveedores de sustitutos 20
  21. 21. UNR - Análisis de Recursos Humanos y Organizacional Exploración externa  La búsqueda de oportunidades y amenazas  Modelo de las 5 fuerzas (Porter) Ambiente político y legal Ambiente tecnológico Competidores Competidores Potenciales Potenciales Barreras Poder del Poder del proveedor proveedor Ambiente demográfico Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Rivalidad en el sector Sustitutos Sustitutos Poder del Poder del Comprador Comprador Ambiente macroeconómico 21
  22. 22. UNR - Análisis de Recursos Humanos y Organizacional Las 5 fuerzas  Juego de poder entre proveedores y compradores  Cantidad de compradores importantes  Disponibilidad de sustitutos  Costo de cambio de proveedor  Capacidad de integración hacia atrás  Capacidad propia de integración hacia adelante  Contribución a la calidad/servicio de los productos de los compradores Poder de los Poder de los proveedores proveedores Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Competidores Competidores actuales actuales Poder de los Poder de los Compradores Compradores 22
  23. 23. UNR - Análisis de Recursos Humanos y Organizacional Las 5 fuerzas  Barrera de entrada  Cualquier mecanismo por el cual la rentabilidad esperada de un entrante en el negocio es menor a la de los competidores que ya están en él.  Ejemplos Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com             Marca / Prestigio Requerimientos de inversión Patentes Gobierno Economías de escala Costos compartidos “Switching cost” Acceso privilegiado a materias primas Acceso privilegiado a canales de distribución Acceso privilegiado a tecnología Experiencia / know-how Procesos productivos especiales 23
  24. 24. UNR - Análisis de Recursos Humanos y Organizacional Las 5 fuerzas  Barrera de salida  Cualquier mecanismo que dificulte la salida de un sector de la industria  Ejemplos  Especialización del equipamiento y recursos  Costo one-time  Relaciones estratégicas con otros negocios  Trabas emocionales  Patentes adquiridas  Volumen de la inversión y especialización en general  Restricciones gubernamentales Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 24
  25. 25. UNR - Análisis de Recursos Humanos y Organizacional Análisis SWOT / FODA O A F D Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 25
  26. 26. UNR - Análisis de Recursos Humanos y Organizacional La Ventaja Competitiva  Construir Ventajas Competitivas Fortaleza Fortaleza Oportunidad Oportunidad VENTAJA COMPETITIVA Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Viabilidad y Viabilidad y Sostenibilidad Sostenibilidad 26
  27. 27. UNR - Análisis de Recursos Humanos y Organizacional Ventajas competitivas  RRHH: La principal ventaja competitiva de las organizaciones modernas  La única ventaja competitiva a largo plazo..?  Cómo se originan las ventajas competitivas “duras”..? Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 27
  28. 28. UNR - Análisis de Recursos Humanos y Organizacional Estrategias genéricas Diferenciación Diferenciación en producto en producto Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com Diferenciación Diferenciación en costo en costo 28
  29. 29. UNR - Análisis de Recursos Humanos y Organizacional Estrategia Organizacional VISION Estrategia de la Organización Planeamiento de la Organización Estrategia de RRHH Planeamiento de RRHH Políticas de RRHH Operaciones de RRHH Prof. Ladislao Huber lalohuber@visionholistica.com www.visionholistica.com 29

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