Whether you have a retail or wholesale, brick or click outlet for your products, increased traffic increases sales. This session guides you in using current customer lists to increase traffic online or in the door. Learn how to boost customer loyalty and use free services to find out what current and potential customers want. Discover list-building techniques whether you’re using email or snail mail to communicate with your customers. Finally, learn how a simple--and free--design feature enhances your Website’s search engine results. Each participant receives a complete Resource List and Email Marketing Workbook.