Whether you have a retail or wholesale, brick or click outlet for your products, increased traffic increases sales. This session guides you in using current customer lists to increase traffic online or in the door. Learn how to boost customer loyalty and use free services to find out what current and potential customers want. Discover list-building techniques whether you’re using email or snail mail to communicate with your customers. Finally, learn how a simple--and free--design feature enhances your Website’s search engine results. Each participant receives a complete Resource List and Email Marketing Workbook.

1. I think that maybe inside any business,
there is someone slowly going crazy.
~ Joseph Heller, Something Happened ~
Internet and Marketing are NOT
Four-Letter Words
Susan L. Harrington
CEO (Chief Education Officer)
Labyrinth Hill
copyright 2008 Labyrinth Hill

2. Profit in business comes from repeat customers,
customers that boast about your project or service,
and that bring friends with them.
~ W. Edwards Deming (1900-1930, American Consultant and Statistician ~
Agenda
 Using your current customer list to increase traffic online or
in the door
 Using free services to discover what your current and
potential customers want
 Simple ways to increase customer loyalty
 List-building techniques whether you’re using email or
snail mail
copyright 2008 Labyrinth Hill

3. The Pareto Principle…
80% of revenue comes from 20% of customers.
~Vilfredo Pareto (1848-1923), Italian economist and sociologist
Increasing Traffic
 Current Customers  Potential Customers
 Newsletters - share your expertise  Chamber of Commerce
www.ConstantContact.com/index.jsp?pn=labyrinthhill
 Charitable Donations
 Garden Club
 Postcards  Schools
 www.OvernightPrints.com
 Visitor Bureau
 Referrals  Website
 Incentives
copyright 2008 Labyrinth Hill

4. Luck is when preparation meets opportunity.
~Seneca - Roman dramatist, philosopher,
& politician (5 BC - 65 AD)
copyright 2008 Labyrinth Hill

5. What we have here is a failure to communicate.
~ Strother Martin in Cool Hand Luke ~
What do they want?
 Three simple rules for successful surveys:
 Keep it short
 Do not ask personal information
 Give an incentive for survey completion
 www.ConstantContact.com/index.jsp?pn=labyrinthhill
 www.SurveyMonkey.com
 www.Zoomerang.com
copyright 2008 Labyrinth Hill

6. Do what you do so well that they will want
to see it again and bring their friends.
~ Walt Disney ~
Building Loyalty
 Birthday Coupons
 Customer Rewards
 Frequent Buyers
 Newsletters
 Tours and Classes
 Partnerships
copyright 2008 Labyrinth Hill

7. Developing Partnerships
Nursery Summer Market
copyright 2008 Labyrinth Hill

8. If you build it, they will come.
~ Field of Dreams ~
Building your contact list:
Where do you interact with
customers and prospects?
 Email
 Phone
 Website
 Farmers Market
 Retail storefront
copyright 2008 Labyrinth Hill

9. What we become depends on what we read
after all of the professors have finished with us.
The greatest university of all is a collection of books.
~ Thomas Carlyle ~
 Books:
 Cheap Web Tricks, Anne Martinez
 Growing a Business, Paul Hawken
 The E Myth Revisited, Michael E. Gerber
 Think and Grow Rich, Napoleon Hill
 Resources:
 Constant Contact, Email Newsletter,
www.constantcontact.com/index.jsp?pn=labyrinthhill
 Half.com, Used Books, www.half.com
 Local Library Small Business Center
 Overnight Prints, Postcards, www.overnightprints.com
 Survey Monkey, Surveys, www.surveymonkey.com
copyright 2008 Labyrinth Hill

10. If we did all the things we were capable of doing,
we would literally astound ourselves.
~ Thomas Edison ~
Four action items to begin next week:
1. Use your current customer list to increase traffic
 Send your best customers a postcard
2. Use a survey to discover what your customers want
 Find out how they plan to use your products
3. Increase customer loyalty
 Begin a quarterly newsletter to share your expertise
4. Build your contact list for a marketing campaign
 Start taking names now
copyright 2008 Labyrinth Hill

11. Every morning I awake torn between a desire
to save the world and an inclination to savor it.
This makes it hard to plan the day.
~ E.B.White ~
Keynote Addresses - Workshops
Small Group Presentations
 Lavender is More Than a Color
 Lavender: From Soil to Sachet
 Half-Day Workshop
 Six-Week Online Course
 Labyrinth Design for a Sanctuary Garden
 The Five-Minute Greenhouse
 Susan Harrington
Lavender@LabyrinthHill.com - 360-638-2642
copyright 2008 Labyrinth Hill