1. Ass 13 ( Cost and Pricing Strategy )
SECTION NINE
COSTS AND PRICING STRATEGY
NAME: MEHMET KUTAY KARABİBER
STUDENT NUMBER:
283840
DEPARTMENT: E.C.E
BUSINESS NAME:
SMURTPLUG
DATE: 02.01.2014
PRODUCT/SERVICE NAME
A
SMURTPLUG
NO OF UNITS IN CALCULATION
7
B
PRODUCT SERVICE COMPONENTS
Electrik 6.000 TL
Make 5.000 TL
Service 5.000 TL
Technic 3.000 TL
Material
Insurance
C
500 TL
2.000 TL
TOTAL PRODUCT/SERVICE COST 21.500 TL

2. D
COST PER UNIT 3.500 TL
E
PROFIT MARGIN $ £ TL 1.500 TL
F
PRICE PER UNIT 2.000 TL
G
PROFIT MARGIN %
H
MARK UP %
42.85
42.85