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Krunoslav Vidić (1973) after almost 12 years as a journalist, decided to change sides and get involved. From objective observer and reporter, he became communication adviser and strategy consultant. His last position as a journalist was the post of foreign correspondent from Republic of Serbia for Croatian Radio Television. With formal education in social sciences, theology, and natural sciences, mathematics, and experience with electronic media, radio and television, Krunoslav was adviser, consultant and manager in campaigns on party, municipal, parliamentary and presidential elections in Croatia. Before his PR times Krunoslav Vidić did some book translations and business consulting. His