This Document is originally prepared by Kristinakathy who is currently working at Zealousweb Technologies and the website is http://www.zealousweb.net

1. Firstly, what is Google Analytics?
Google Analytics is all about improving your website which also gives you
the right direction to increase marketing ROI i.e. Return On Investment.
The main aim of this Google Analytics is to help you get more traffic and
turn that traffic into customers instead, just visitors. Most importantly,
it's all FREE !!
Thus, Google Analytics will help you to analyze the actual interaction of
the visitors to your website, how your site is performing, which keywords
are responsible to bring the visitors to your site and thus will help you
understand which are the cost effective ways for online marketing
initiatives. All this will become easier if you Hire SEO in India.
Language Report of Google Analytics Helps to Know
Your Visitors

2. Google Analytics Language Report :
With the help of Google Analytics Language Report, you will be able to
know which language is set in your audience's system and what type of
visitors are visiting your site and this will prove a great help to you in
optimizing content for them.
This report will also help you to know how many visits you get and the on
page interaction which is seen for different languages. You can see the
details in this path : Audience --> Demographics --> Language.
In Language tab, you can get the details of the visitors from which
locations they are visiting your web site and also which language they
read or speak so that you might implement some facility like the option
of translation for their ease.

3. Get closer look of Language tab:
In this report you can see the detailed table which includes the following
columns:
 Visits will display you the details about which language the total
number of sessions logged with the particular language codes.
 Pages / Visits will display you how many pages are visited on an
average visit and with which particular language. From this you can
decide that on which language your site must target, which will help
you get more visitors.
 Average Time on Visit is a great help to know whether your site's
content is suitable for each language or not. With this you will be able
to know for how long the visitors are staying on your site. Thus, you

4. can analyze your site's content and do the modifications accordingly.
 % New Visits, with this you will be able to know about the new visits
whether any language is bringing you a larger percentage than
average.
 Bounce Rate is "the percentage of visits that go only one page
before exiting a site." Bounce rate is higher for those sites which have
a design or usability issues, where the visitors might enter the site
but leave immediately from the entrance page itself. Another
possibility when the visitors leave the page immediately is when they
do not find the content interesting or there can be another reason for
high bounce rate which is the language issue.
So, analyze the whole language report with great care and build your
website accordingly to attract more and more visitors from all over the
world by keeping in mind the different language users to get the most
from your site. And also stuff your web site with interesting contents to
make your visitor stay longer on your site, keeping language tab in
mind.
Source: http://new.pitchengine.com/pitches/530bd9e0-f838-40a6-94fa-d185fd6bdf98