Kristen Ferrer

Washington, DC United States

Senior Director, Digital Brand

Advertising / Marketing / PR

Strategic integrated marketing professional. Digitally focused, data obsessed. 100% marketing nerd. Digital marketing sweet spots: SEO, SEM & Paid Social and Data Analytics. I focus on creating marketing strategies to achieve organizational goals. This is done through a holistic approach to creating a digital marketing road map and governance that guide the operating principles of organizations–focus on people, process and technology.