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1. Are directory Links still effective?

2. A Lot of Search Engine Optimization and Search Engine
Marketing Professionals are voicing their opinions and
saying than directories are dead. But remember, these are
the people that also say that Page Rank is dead, SEO is
dead, and the latest this is dead theory. So is directory
link building no longer worthy? well only the Search
Engines can tell you for sure.

3. I believe the real issue with directory links is that only
some of them are good and worthy, while some others are
junk, being able to tell this difference is the key between
loosing your time and having a fruitful link building
campaign. How you can tell if a directory is good enough
or that you should pass it. Here are the 3 main criteria of
identifying a good directory from a bad one.

4. 1) The director is listed in the Search Engines and most
pages are being crawled.You can find the directory in the
most popular search engines, Google, Yahoo, MSN, and
Ask. Also the category pages of the directory are cached
on the search engines, if the directory offers detail pages,
these should be indeed too.

5. 2) The links are plain text, no redirects or javascript.Check
the source code of the pages of the directory. Look to see
if the links are plain a href's, without the rel="nofollow"
attribute, and no sneaky redirects are present. By
validating all these you guarantee that these links are
seeing and counted by Search Engines.

6. 3) Doesn't link to bad neighborhoods.

7. The directory doesn't link to questionable websites,
specially topics like gambling, casino adult, and illegal
content websites. Be very wary about directory that offers
sitewide likes to these type of sites.

8. Hopefully these guidelines will help you do more quality
link building campaigns getting links from quality web
directories.

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