Kim Jursa

Greater Chicago Area United States

Innovation Director | Strategy Director | CPG Marketing | Global Brands

Advertising / Marketing / PR

Kim Jursa kjursa19@gmail.com What I Do: * Identify the strategic innovation pivots that unlock brand growth * Build brands that emotionally resonate with consumers * Create new brands, evolve existing ones through the art of their storytelling My Specialties: Innovation Development – develop strategic platforms and pipelines White Space Analysis - analyze competitive landscape and future trends Consumer Truths - identifying key actionable insights Brand Strategy / Positioning - create new brands and evolve existing ones Brand Architecture – determine hierarchy, pillars and portfolio common threads Areas of Expertise: Food and beverage, health and wellness, eco-conscious brands, non-p...