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The Experience Trial is a scientifically validated model describing how physicians adopt new products. The program recognizes that the 1st Rx does not equal Success, nor does the 1st Rx equal a Customer and that the 1st Rx certainly does not equal a Decision to Adopt. Furthermore, the model acknowledges that Physicians decide on the desired clinical outcome (patient benefit) before they look at treatment options (Drug A vs. Drug B).
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Can'tby edgarguest
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Karen
The Experience Trial is a scientifically validated model describing how physicians adopt new products. The program recognizes that the 1st Rx does not equal Success, nor does the 1st Rx equal a Customer and that the 1st Rx certainly does not equal a Decision to Adopt. Furthermore, the model acknowledges that Physicians decide on the desired clinical outcome (patient benefit) before they look at treatment options (Drug A vs. Drug B).
The Experience Trial
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David Delong
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Getting a product to market is not the challenge meeting financial expectations now that's the problem! Increasingly pharmaceutical new product launches are failing to gain traction in the market and failing to meet revenue expectations. The story contained in this presentation, although it dates back 11 years, could have been written today, as many recent product launches have followed the same path as the brand in this presentation.
Pharma launch adoption stall case - At Least the Kool Aid Tasted Good
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Presentatie Windesheim 2010 25 03
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Pharma launch adoption stall case - At Least the Kool Aid Tasted Good
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Teacher made worksheets instructional materials
Teacher made worksheets instructional materials
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