2. Principle 1 The 250 by 250 Rule It’s not only who you know that counts, it’s who your clients know that is important
3. Principle 2 Build a DATABASE and ABC it A – your advocates, your champions, about 10% of your 250 list… B– people who you think could champion your cause as well as refer if you educate them about how you work, upto 20% of your 250 list… C– are the people your not sure about but want to just keep communicating with, recent introductions included… D – people to delete or defer, people you don’t want to work with…
4. Principle 3 Just let me know Educate your clients about how you work and your value to them through regular, tangible actions performed without fail
5. Principle 4 Keep in touch, consistently, personally, and systematically