This document analyzes several competitor construction management consulting firms. It reviews the websites of these competitors, analyzing aspects like keyword rankings, traffic trends, and SERP rankings. The document finds that competitors vary in their optimization, with some ranking highly for many relevant keywords while others lack rankings. It concludes with recommendations like optimizing the client's website for local and national search by adding keywords and descriptions mentioning construction management consulting.

1. Competitor Analysis
Session Two | March 8, 2019
Client Confidential

2. What are we covering
I. Competitors review
II. Analytics of Competitor.com vs. Client.com
III. Next Steps

3. Competitors initial review
Direct and Immediate Direct Similarities
PMA Consultants
Milhouse Engineering &
Construction
J.A. Watts Incorporated
Spire Consulting Group
Clausen Management
Services Inc
Turner and Townsend
d’Escoto Inc
Cumming Construction
Management
Bushman Construction
Management
Wight and Co
McKisack & MicKissack
Epstein Global
Innovative Management
Solutions
Talman Consultants
Concord Group

4. PMA Consultants
Clear concise url naming
A lot of info above the fold
Content aware slideshow
Clear ‘clickable’ list of services
Average main navigation
Confusing lower navigation unit

5. PMA Consultants
Keyword Volume Position
Estimated
Visits URL
consultant construction 1300 3 126 http://pmaconsultants.com/services/construction-consulting/
consulting construction 1300 4 86 http://pmaconsultants.com/services/construction-consulting/
consultants com 1300 6 44 http://pmaconsultants.com/
project management associates 480 4 32 http://pmaconsultants.com/
construction consultant services 140 2 23 http://pmaconsultants.com/services/construction-consulting/
construction claim consultant 90 2 15 http://pmaconsultants.com/services/construction-claims/
gui ponce de leon 50 1 15 http://pmaconsultants.com/people/gui-ponce-de-leon/
construction management consultant 210 4 14 http://pmaconsultants.com/services/construction-consulting/
consultant construction company 140 3 14 http://pmaconsultants.com/services/construction-consulting/
construction management consultants 170 4 11 http://pmaconsultants.com/services/construction-consulting/
Top ranking keyword is relevant

6. Milhouse Engineering
‘Program Management’ is a
Menu item
Abbreviated url naming
Main nav is subordinate
Single image slideshow
Key information is below the
fold

7. Milhouse Engineering
Keyword Volume Position
Estimated
Visits URL
mil house 12100 3 1177 http://milhouseinc.com/
wilbur milhouse 70 1 21 http://milhouseinc.com/about/team/wilbur-c-milhouse/
milhouse engineering and
construction 70 1 21 http://milhouseinc.com/
chicago engineering company 390 6 13 http://milhouseinc.com/
milhouse construction 40 1 12 http://milhouseinc.com/
aka headquarters 170 5 8
http://milhouseinc.com/news/grand-opening-of-newly-remodeled-
aka-sorority-inc-international-headquarters/
engineering firm chicago 390 8 8 http://milhouseinc.com/
engineering and construction 140 5 7 http://milhouseinc.com/
milhouse engineering chicago 20 1 6 http://milhouseinc.com/
nicor 40500 26 5 http://milhouseinc.com/projects/nicor-gas-gathering-system/
Lack of ranking relevant keywords

8. JA Watts Incorporated
Confusing main navigation
terminology
Single image slideshow
Primary focus is on industries,
not services
Confusing url naming

9. JA Watts Incorporated
Keyword Volume Position
Estimated
Visits URL
ja watts 170 1 52 http://jwincorporated.com/
jw watts 50 1 15 http://jwincorporated.com/
o hare ats 320 10 4
http://jwincorporated.com/projects/terminal-five-concessions-
redevelopment-at-ohare/
jwi inc 10 1 3 http://jwincorporated.com/
chicago o hare rental car center 50 6 2
http://jwincorporated.com/projects/ohare-international-airport-
consolidated-rental-car-facility-conrac/
ats o hare 90 10 1
http://jwincorporated.com/projects/terminal-five-concessions-
redevelopment-at-ohare/
o hare ats construction 20 5 1
http://jwincorporated.com/projects/terminal-five-concessions-
redevelopment-at-ohare/
watts inc 20 5 1 http://jwincorporated.com/
jwi construction 20 6 1 http://jwincorporated.com/
chicago o hare rental car facility 20 7 1
http://jwincorporated.com/projects/ohare-international-airport-
consolidated-rental-car-facility-conrac/
Lack of ranking relevant keywords

10. Innovative Management Solutions
Lengthy, but user friendly
main navigation terminology
Immediately recognizable
call to action
A LOT of space, for very little
info
Main space is very impactful
and highly targeted at specific
users
Confusing url naming

11. Innovative Management Solutions
Keyword Volume Position
Estimated
Visits URL
project management info 74000 5 3471
http://ims-web.com/blog/the-core-benefits-of-a-project-
management-information-system
what is pmis 14800 7 379
http://ims-web.com/blog/the-core-benefits-of-a-project-
management-information-system
primavera software 1600 4 105
http://ims-web.com/blog/everything-you-need-to-know-about-oracle-
primavera-p6
prima vera software 1600 4 105
http://ims-web.com/blog/everything-you-need-to-know-about-oracle-
primavera-p6
innovative management solution 210 1 64 http://ims-web.com/
what is primavera 590 3 57 http://ims-web.com/blog/what-is-primavera-prime
innovation management solution 170 1 52 http://ims-web.com/
pm podcast 720 4 47
http://ims-web.com/blog/top-5-project-management-podcasts-you-
should-start-listening-to
how to be effective project manager 140 1 43
http://ims-web.com/blog/5-habits-of-highly-effective-project-
managers
history project management 260 2 42 http://ims-web.com/blog/a-brief-history-of-project-management
Very high ranking of a single relevant keyword

12. Spire Consulting Group
A lot of info above the fold
Content aware slideshow
Lengthy but very relevant
url naming
Prominent ‘contact us’ link
Main nav is subordinate
Main body text for keywords

13. Spire Consulting Group
Keyword Volume Position
Estimated
Visits URL
faace 3350000 23 594
http://spireconsultinggroup.com/en/join-us-in-welcoming-michael-r-
nosbisch-ccp-psp-faace-associate-principal-in-the-los-angeles-area/
schedule of construction 1300 1 395
http://spireconsultinggroup.com/en/what-is-construction-project-
schedule/
construction consult 1300 1 395
http://spireconsultinggroup.com/en/professional-
services/construction-management/
construction consult 1300 2 211
http://spireconsultinggroup.com/en/professional-services/program-
management/
consultant construction 1300 2 211
http://spireconsultinggroup.com/en/professional-
services/construction-management/
claim digger 6600 8 130
http://spireconsultinggroup.com/en/professional-
services/construction-management/claim-digger-scheduling-analysis/
construction estimate services 260 1 79
http://spireconsultinggroup.com/en/professional-
services/construction-management/construction-cost-estimating/
project scheduling in construction 210 1 64
http://spireconsultinggroup.com/en/what-is-construction-project-
schedule/
construction management consultant 210 1 64
http://spireconsultinggroup.com/en/professional-
services/construction-management/
construction schedule 1300 5 61
http://spireconsultinggroup.com/en/what-is-construction-project-
schedule/
Outlier, but possible keyword | High ranks in many relevant keywords

14. Competitive Traffic Overview
Domain
Organic
Keywords
Keyword
Rate (MoM)
Organic
Traffic*
Traffic
Rate (MoM)
Display
Ads
Ads
Traffic
ccorpusa.com 2000 0.65% 4800 0% n/a 0
wightco.com 2000 0% 2200 -1.31% n/a 0
ims-web.com 3700 0.79% 2100 -8.58% 1 6
turnerandtownsend.com 3300 42.46% 2000 3.68% n/a 0
milhouseinc.com 888 -2.52% 1500 0% n/a 0
pmaconsultants.com 2000 -1.61% 1100 2.80% n/a 0
cotterconsulting.com 346 -1.70% 403 -11.62% n/a 0
descotoinc.com 240 -4.00% 237 -3.27% n/a 0
jwincorporated.com 162 8.72% 169 -0.59% n/a 0
bushmancm.com 29 -6.45% 4 0% n/a 0
clausenmanagement.com 47 -6.00% 1 0% n/a 0
*Refers only to organic traffic to the url listed

15. Competitive SERP Overview
Domain Rank
ccc.edu 1
wightco.com 11
ims-web.com
turnerandtownsend.com
milhouseinc.com 47
pmaconsultants.com
cotterconsulting.com
descotoinc.com 57
jwincorporated.com
bushmancm.com 18
ccorpusa.com 63
clausenmanagement.com
construction management chicago
ccc.edu
indeed.com
indeed.com
study.com
simplyhired.com
simplyhired.com
universities.com
learn.org
turnerconstruction.com
iit.edu
wightco.com
ziprecruiter.com
cod.edu
iit.edu
glassdoor.com
illinois.edu
cmaa-chicago.org
bushmancm.com
coursehorse.com
uillinois.edu
educationnews.org
illinoisstate.edu
isec-society.org
salary.com
northwestern.edu
linkedin.com
healyconstructionservices.com
novakconstruction.com
eventbrite.com
ivytech.edu
mckinc.com
porch.com
eci.build
bearcc.com
gnprealty.com
nhcc.edu
lendlease.com
jjduffy.com
manta.com
pbcchicago.com
gmaconstructiongroup.com
ardmoreassociates.com
magellandevelopment.com
vanir.com
d-mconstmgmt.com
abc.org
milhouseinc.com
cullencm.com
keyinteriors.us
icims.com

16. Competitive SERP Overview
Domain Rank
porch.com 1
wightco.com 3
ims-web.com
turnerandtownsend.com
milhouseinc.com 76
pmaconsultants.com 61
cotterconsulting.com 91
descotoinc.com 71
jwincorporated.com
bushmancm.com 6
ccorpusa.com 43
clausenmanagement.com
construction management companies chicago
porch.com
bearcc.com
wightco.com
manta.com
enr.com
bushmancm.com
thebluebook.com
walshgroup.com
novakconstruction.com
rmchin.com
gmaconstructiongroup.com
daccordllc.com
evergreenreg.com
omalleygc.com
simplyhired.com
gnprealty.com
jjduffy.com
linkedin.com
eci.build
berglundco.com
turnerconstruction.com
d-mconstmgmt.com
indeed.com
indeed.com
indeed.com
bdcnetwork.com
summitdb.com
buildbig.com
magellandevelopment.com
glassdoor.com
madisonconstruction.net
structuraltechnologiesinc.com
levelconstruction.net
gilbaneco.com
allmasonry.com
vennencompany.com
clunegc.com
graniteconstruction.com
buildwithsterling.com
healyconstructionservices.com
clarkconstruction.com
mchughconstruction.com
ccorpusa.com
ziprecruiter.com
shawmut.com
uchicago.edu
cmaa-chicago.org
powerconstruction.net
ccc-chicago.com

17. Competitive SERP Overview
Domain Rank
indeed.com 1
wightco.com
ims-web.com
turnerandtownsend.com
milhouseinc.com
pmaconsultants.com 7
cotterconsulting.com 8
descotoinc.com
jwincorporated.com
bushmancm.com
ccorpusa.com 6
clausenmanagement.com
project management consulting firms chicago
indeed.com
ipmcinc.com
clerestoryconsulting.com
consultingbench.com
ziprecruiter.com
ccorpusa.com
pmaconsultants.com
cotterconsulting.com
linkedin.com
glassdoor.com
pm-alliance.com
linkedin.com
glassdoor.com
glassdoor.com
glassdoor.com
glassdoor.com
aboutpmc.com
eqinc.com
mbconsultingco.com
progent.com
ultraconsultants.com
forbes.com
campbellcorp.net
mavenwave.com
mgac.com
praxislifesciences.com
pointb.com
ivyexec.com
daccordllc.com
mxotech.com
bizjournals.com
concord-cc.com
pmsolutions.com
project180consulting.com
zweiggroup.com
greatplacetowork.com
expertise.com
comprehensivecc.com
consultancy.uk
ksmconsulting.com
streetofwalls.com
clutch.co
roederconsulting.com
beairdgroup.com
bcg.com
blackdiamondsolutions.com
simplyhired.com
northhighland.com
bigtime.net
chron.com

18. ideas
Add “Construction Management Consulting” to main page meta description and relevant title and body tags
Add relevant keywords to main navigation page meta descriptions
(i.e., WBE Consulting, WBE Chicago, Construction Management Consultant, etc)
Use competitor keyword list to add alternative terms to page meta descriptions as relevant
Determine strategy for positioning locally and nationally for purposes of organic search